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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF INTERACTIVE ADVERTISING
Year:2011 | Volume:11 | Issue:2|Papers Count:2

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Title:

SPREADING THE VIRUS: EMOTIONAL TONE OF VIRAL ADVERTISING AND ITS EFFECT ON FORWARDING INTENTION AND ATTITUDES

Author(s):

ECKLER P. | BOLLS P.

Journal:

JOURNAL OF INTERACTIVE ADVERTISING

Issue Info:

Year:
2011
Volume:
11
Issue:
2
Pages:
1-11

Keywords:

Abstract:

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