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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING
Year:1994 | Volume:58 | Issue:3|Papers Count:2

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Year

Volume(Issue)

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Journal Article

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Title:

THE COMMITMENT-TRUST THEORY OF RELATIONSHIP MARKETING

Author(s):

MORGAN R.M. | HUNT S.D.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
1994
Volume:
58
Issue:
3
Pages:
20-38

Keywords:

Abstract:

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