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A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS
STEENKAMP J.E.M. | HOFSTEDE F. | WEDEL M.
JOURNAL OF MARKETING
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THE DIFFERENT ROLES OF SATISFACTION, TRUST, AND COMMITMENT IN CUSTOMER RELATIONSHIPS
GARBARINO ELLEN | JOHNSON MARK S.
View 247