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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

AUSTRALASIAN MARKETING JOURNAL (AMJ)
Year:2004 | Volume:12 | Issue:1|Papers Count:1

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Year

Volume(Issue)

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Journal Article

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Title:

MARKET SEGMENTATION STRATEGY, COMPETITIVE ADVANTAGE, AND PUBLIC POLICY: GROUNDING SEGMENTATION STRATEGY IN RESOURCE-ADVANTAGE THEORY

Author(s):

HUNT S.D. | ARNETT D.B.

Journal:

AUSTRALASIAN MARKETING JOURNAL (AMJ)

Issue Info:

Year:
2004
Volume:
12
Issue:
1
Pages:
7-25

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

AUSTRALASIAN MARKETING JOURNAL (AMJ) Year:2004 | Volume:12 | Issue:1|Papers Count:1

AUSTRALASIAN MARKETING JOURNAL (AMJ)
Year:2004 | Volume:12 | Issue:1|Papers Count:1