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ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF CONSUMER MARKETING
Year:2006 | Volume:23 | Issue:1|Papers Count:2

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Title:

THE EFFECT OF STRATEGIC AND TACTICAL CAUSE-RELATED MARKETING ON CONSUMERS BRAND LOYALTY

Author(s):

BRINK D.V.D.

Journal:

JOURNAL OF CONSUMER MARKETING

Issue Info:

Year:
2006
Volume:
23
Issue:
1
Pages:
15-25

Keywords:

Abstract:

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