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ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF MARKETING
Year:2005 | Volume:69 | Issue:3|Papers Count:2

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Title:

THE PERFORMANCE IMPLICATIONS OF FIT AMONG STRATEGY, MARKETING ORGANIZATION STRUCTURE AND STRATEGIC BEHAVIOR

Author(s):

OLSON E.M. | SLATER S.F. | HULT G.T.M.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
2005
Volume:
69
Issue:
3
Pages:
49-65

Keywords:

Abstract:

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