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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF CONSUMER MARKETING
Year:2006 | Volume:23 | Issue:4|Papers Count:2

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Title:

UNDERSTANDING ADVERTISING CLUTTER AND THE REAL SOLUTION TO DECLINING AUDIENCE ATTENTION TO MASS MEDIA COMMERCIAL MESSAGE

Author(s):

ROTFELD H.J.

Journal:

JOURNAL OF CONSUMER MARKETING

Issue Info:

Year:
2006
Volume:
23
Issue:
4
Pages:
180-181

Keywords:

Abstract:

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