Tourism potantials are considered of unique capitals of each country and region, that, their identification, classification and planning, has high importance for tourism development. Nowadays, urban life, has become a superior life, inrecent decades urbanizaton have had high growth in Iran,tht, ratio of this growth varios in different parts of the country. Bushehr is one of the provinces in which over 60% of the population live in cities, because, its cities often have high tourism potantials. Bushehr city is the center of Bushehr province, with numerous tourism potantials is tourism, historic and economic field. the purpose of this research is to identify tourism potantils of coastal city, Bushehr, and using them in stable urban ecpansion. Determining potential , weaknesses, opportunitis and thearts. according to SWOT model in way presentation, strategy for tourism devlopment in the coastal city of Bushehr has investigated. Also using TOPSIS model ranking and level of tourism potential Bushehr Bushehr took 8 species of respondents, the results showed The appropriate people close to a factor of .5347 The first priority, Beautiful sandy beach near a factor of .5339 Second priority and rituals - traditional near a factor of .3436 Priority placed third in attracting tourists to the city are impressive.