Nowadays, Tourism industry is considered as one of the remarkable resources of income, employment and creating infrastructures in achieving sustainable development. Unfortunately, despite the existence of high potentials for developing tourism in our country, these potentials have been left fairly unnoticed and not used in developing the country. Among the activities carried out in the developed and developing countries to achieve sustainable development and to reduce socio-economical and bio-environmental pressures is the implementation of local, national and international tourism developing plans. Investing in tourism industry will lead to social, economic and even structural modifications. Although there are some priceless historical masterpieces descended to us from our forefathers, there is a golden opportunity for us to achieve sustainable urban development based on tourism taking advantage of all these farms, gardens, handicrafts and natural attractions as well as attractive sceneries of life. If this opportunity is used appropriately, it will lead to urban economical improvement and the amendment of life style and thus, migration dwindling. Malayer, located in the south of Hamadan province, is one of the cities with priceless tourism heritage whose tourism prospect has been studied for sustainable urban development. This study aimed at investigating the strengths, weaknesses, influential opportunities and factors threatening the urban tourism sustainable development. An attempt has also been made to offer an appropriate model for Malayer sustainable tourism development using descriptive-analytic research methods. Use has also been made of SWOT model to recognize and determine the urban sustainable development strategy.