business managment perspective
Year:2020 | Volume:19 | Issue:42 (75)|Papers Count:7

Objective: In this research, an attempt has been made to design and explain the organizational context model of the continuation of entrepreneurial orientation. Research has shown that companies with high levels of entrepreneurial orientation also perform better. Therefore, in the present study, we seek to identify the organizational contexts for the creation and continuation of entrepreneurial orientation. Methodology: After reviewing previous studies on the fields of entrepreneurial orientation, a multiple case study involving four Iranian companies was examined to discover the central organizational context of entrepreneurial orientation. Then, using content analysis, the main dimensions were identified and by using interpretive structural equations, the relationships between the specified dimensions and the initial research model were obtained. Finally, with a quantitative test, the initial research model was tested and confirmed using the structural equation model equation method. Findings: Findings show that the organizational contexts of continuing entrepreneurial orientation include coaching, succession, organizational learning, CEO, professional staff, strategic alignment, and key resources and capabilities. All the assumed relationships in the initial research model were approved after a quantitative test of the model, and only one case of the relationship between succession and CEO was not confirmed. Conclusion: The research results show well the areas of continuity of entrepreneurial orientation and the relationship between them. Coaching leadership style is identified as the cornerstone of this important and other areas are affected by this variable. The research will be useful for researchers and business executives.

Objective: This study seeks to design and test the brand skill model in companies active in the field of Iranian steel metals exchange. Methodology: This research has been done qualitatively-quantitatively. The qualitative part of the data was collected from semi-structured interviews with 18 experts. Due to the unlimited statistical population, 384 customers of companies operating in the metal exchange were selected and a researcher-made questionnaire was extracted from the qualitative stage of the research. Thematic analysis was used to analyze the qualitative data and structural equations were used for the quantitative part. Findings: In the qualitative part of the research, the factors that create brand skills in three categories of factors: functional characteristics of the brand, market orientation and marketing capability; Underlying factors include government sovereignty and the role and problems of exports; Finally, the consequences or performance of brand skills were classified into four categories: brand equity, brand market performance, brand financial performance, and brand export performance. Result: The results of the model test showed that the functional characteristics of the brand, market orientation, marketing capability, government governance, brand skills and brand skills affect brand equity, market performance, financial performance, export performance. Export problems and shortcomings also have a negative impact on brand skills.

Objective: Because of the widespread use of the Internet in e-commerce, research on online shopping is urgently needed. In this regard, numerous studies have been conducted on the relationship between firm and customer, but a few studies have focused on the interactions of customers with each other and the consequence of that especially on online shopping websites. This research studies the most effective and impressionable factors on customer interactions. Methodology: In this research, 384 customers of Dijikala and Bamilo online stores were studied by random sampling method using online questionnaire. Structural equations through AMOS software was used to analyze the data. Finding: The findings of this study showed that customer to customer interactions have a direct impact on satisfaction and commitment. On the other hand, Commitment leads to partnership, cooperation and loyalty. Also loyalty have a direct impact on satisfaction. Results: The results of this research provide concepts for managers of online shopping websites and marketers and help them to better manage interactions among customers.

Objective: The purpose of this exploratory study is to provide a model for early internationalization of small and medium food industries in Iran. Methodology: To achieve this goal, first in the qualitative section, with a "systematic review" of studies and research conducted, the dimensions and components of early internationalization of SME are identified and approved by a group of experts in three stages by fuzzy Delphi method. Then, in a quantitative part, by surveying food industry managers, the most important influential components in the early internationalization of small and medium-sized companies were calculated by SPSS software and then analyzed. Findings: The early internationalization of SME ensures the stability of businesses in global markets, access to low-cost resources, and the rapid return on investment. Result: Factors affecting the early internationalization of SME were classified in three pillars of organization, environment and individual and six dimensions of structure, management, culture, competitive environment, institutional institutional environment and psychological characteristics and proposed model was presented.

Objective: The purpose of the present study was to evaluate the impact of communication channels on word of mouth: examining the mediating role of social risk and the faster diffusion and the moderating role of self-brand connection. Methodology: The purpose of the study is applied and descriptive-survey type. The statistical population of the study consisted of customers of Razi Insurance Company in Mashhad who were selected by random sampling method from 396 individuals based on Cochran formula. Data was collected using a standard questionnaire whose validity and reliability was confirmed. Findings: The findings showed that communication channels had a significant effect on social risk, faster diffusion and word of mouth ads. There was also a significant effect of social risk and faster diffusion on word of mouth ads. The mediating role of social risk and faster diffusion in the relationship between communication channels and verbal advertising were also confirmed. The moderating role of self-brand connection in the relationship between social risk and verbal advertising and the speed of disseminating information and word of mouth was also confirmed. Result: It can be said that by reducing the social risk and increasing the faster diffusion in the light of promotion of communication channels, one can expect customers to offer word of mouth.

Objective: the purpose of this study is to examine the internal drivers of successful implementation of strategies, based on a coherent approach. Methodology: The present study is an exploratory and descriptive research and is a a kind of mixed method research. The qualitative part is based on the Glaser approach of Grounded theory data in this part are collected from interviews with 11 scientific and executive experts including managers, bank deputies and University professors And in the quantitative part, using hierarchical process analysis (AHP), the mentioned factors are ranked. Findings: according to Grounded theory guidelines, a framework consisting of three categories of individual level, interpersonal level and organizational level was obtained. Results: Among the three categories of strategy proponents, the interpersonal level factors received the highest rank. Also, the results of the study showed that "management support" followed by "flexibility" have a higher position in this category. Then, the organizational level was ranked second, in which "the establishment of a meritocracy system" has the highest score, and in the end, from the factors related to the individual level, the factor of "belief in cooperation" and "Belief in strategy" had the highest score.

Objective: The present study aims to develop a marketing model based on cooperation in small and medium businesses to enter and actively participate in markets. Metodology: The research method is applied and descriptive research and the statistical sample includes 275 and 30 people in two stages of managers and experts of 56 food companies of West Azerbaijan, which has been determined using a simple random method. The required data were collected using two researcher-made and standardized questionnaires that the face, content and structural validity of the questionnaires were confirmed and its reliability was confirmed according to Cronbakh's alpha equal to 0 / 844 and for analysis. Finding: Data and model fit of factor analysis, multivariate regression, correlation coefficient, t-test and Friedman test using SPSS and LISRE software. Based on the research results, ten strategies including production, distribution, suppliers, pricing, promotion measures, experiences, investment, processes and joint consortium for a collaborative marketing model with executive solutions that can produce, financial and cost indicators of industries. Result: Improve the province's food were identified and approved. Finally, suggestions are made for the implementation of the developed model.