The city of Isfahan due to its special geographical location and historical antiquity from the distant past has a variety of historical attractions,cultural,Is artistic and social,And continuously as one of the major tourism hubs of Iran,It has been a good host for domestic and foreign tourists,But due to poor management and planning,Unfortunately, he has not been able to do what he deserves so far,Be successful in terms of attracting tourists and earning foreign exchange. The purpose of this study is to analyze the capabilities of cultural tourism in Isfahan and the priority of planning on cultural indicators to attract tourists and cultural tourism,Earning foreign currency and developing the tourism industry. This type of research,It is of practical type but based on the nature of descriptive research,It is documentary and analytical. The statistical population consisted of two groups of experts and tourists,Experts are all counted because of the small number, but the number of sample tourists,384 people have been determined by Cochran's formula,Who participated in completing the questionnaire. In order to analyze the data, SPSS and ArcGIS software as well as structural analysis have been used. The results of this study show that cultural indicators, respectively,Henry,Social and biological are more important in attracting cultural tourists and the priority of urban tourism development planning should be based on them.