Imagery is one of the techniques of inventing and conveying meaning, and simile is one of the strongest forms of creating these images in the Qur'an. Although it is more difficult to understand the meaning of Qur'anic similes than simple addresses, it can be seen that this format is used abundantly in the Qur'an. To answer the reason for this, that is, God's purpose in portraying these similes, one must consider the final purpose of the revelation of the Qur'an; It means humanization in all areas of its existence. Since the understanding of these goals is based on the precise understanding of the simile used and its elements, in this research the similes are first analyzed exactly and then their goals are deduced; Based on this, this article will be a fundamental, theoretical, and exploratory research, and the research method is descriptive-analytical. In expressing the necessity of such this research, in addition to the fact that the lack of understanding of the meanings and purposes of these verses hinders the achievement of the guidance goal of the Qur'an, it should be kept in mind that the imagery of the Qur'an's similes has not been analyzed with such an attitude. Among the three areas of human beings, Quranic similes do not target human actions directly, but consider insights and tendencies (beliefs, moods, and emotions); Therefore, God's goals from these images can be listed in the creation, modification, and completion of these two areas.