Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی SID1
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    1-13
Measures: 
  • Citations: 

    0
  • Views: 

    346
  • Downloads: 

    155
Abstract: 

In information technology era, databases are known as one of the most valuable resources for organizations, especially used in database marketing. Customer Equity is a key concept in Database Marketing which integrates customer acquisition, retention and development. From the perspective of customer equity, customers are the primary source of both current and future cash-flows. Customer equity models emerge as powerful tools to maximize the return on marketing investments, and to guide the allocation of the marketing budget. Because of the importance of customer acquisition as a key dimension of customer equity, this paper focused on the measurement of customer acquisition value. By studying different research papers on customer acquisition and comparing them, we address the gaps especially in quantifying the customer equity and propose some suggestions for more comprehensive assessment of acquisition value.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

SEYEDI SEYED MASOUD | YEGANEH MARYAM | NAZEM SADAT ARSENJANI SEYED AMIN

Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    15-29
Measures: 
  • Citations: 

    0
  • Views: 

    394
  • Downloads: 

    91
Abstract: 

Using the effective management tools that are relevant to the organization’s needs for excellence has become so important for the companies to improve their performances and then increase customer satisfaction and gain market shares. Quality function deployment is an efficient and powerful tool in design, development, and planning of products. The main function of quality function deployment is conversion of VOC (voice of customer) to technical characteristics (here organization supposed as customer). This study propose a 9-step HOE (House Of Excellence) model, which is basically a QFD model, and present the use of symmetrical triangular fuzzy numbers (STFNs) to reflect the vagueness in 30 experts’ linguistic assessments. The model of this research has been tested by means of a real case (Joundy Shapoor Company), finding the relationship between 15 categories of management tools with five EFQM enabler criteria based on the quality function deployment approach to determine for Joundy Shapoor Company the effective management tools to reach excellence. And also the test of the hypothesis of this research has been done by using spearman correlation coefficient.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    31-57
Measures: 
  • Citations: 

    0
  • Views: 

    559
  • Downloads: 

    165
Abstract: 

The aim of this study was to represent effective components in demand chain which help organizations attain high performance levels through identification of these components and determining their degree of importance. The following questions were major ideas of this study: what are the most effective components in demand chain? And how are they effective on organizational performance? To this end, marketing components were used in nominal form. Data analysis was conducted via inferential statistics and TOPSIS technique as well as factor analysis. Given to the results, first 39 effective components on demand chain were identified and then it was determined that three components of price, products/services and process are effective in demand chain through factor analysis approach. It showed that demand prediction and diagnosis of consumers’ needs and demands, considering population status of customers as well as attracting customer satisfaction, price of products, price of market competitors, seasonal prices and especial discounts, paying attention to the shape and appearance of products, after-sale services, quality and design of products, brand name, complementary products, product diversity, interests and preferences of consumers, innovation, and utilization of modern techniques in packaging can be the factors effective on the performance of demand chain in organizations.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    59-71
Measures: 
  • Citations: 

    0
  • Views: 

    520
  • Downloads: 

    140
Abstract: 

Finding the location for plans like factories or warehouses for any organization is an important and strategic decision. Costs of transportation which are the main part of the price of the goods, is the function of the location of these projects. to find the optimum location of these projects, there have been various methods proposed which are usually defined (not random). In reality and in dealing with real world conditions, taking into account influential and effective parameters leads to unexpected results. In this research, while introducing these defined algorithms, it been tried to random location model based on the existing models. Regarding this, by studying the models taken in random location we tried to propose an efficient and effective model. For this purpose, by using randomized planning and randomized constrained planning, we turn random model to defined model, which is solvable by using the last algorithm or standard planning methods.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    73-86
Measures: 
  • Citations: 

    0
  • Views: 

    439
  • Downloads: 

    157
Abstract: 

This paper describes a Genetic Algorithms approach to a manpower-scheduling problem arising at a Petrochemical Company. Although Genetic Algorithms have been successfully used for similar problems in the past, they always had to overcome the limitations of the classical Genetic Algorithms paradigm in handling the conflict between objectives and constraints. The approach taken here is to use an indirect coding based on permutations of the personnel’s, and a heuristic decoder that builds schedules from these permutations. Computational experiments based on 52 weeks of live data are used to evaluate three different decoders with varying levels of intelligence, and four well-known crossover operators. The results reveal that the proposed algorithm is able to find high quality solutions and is both faster and more flexible than a recently published Taboo Search approach.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    87-98
Measures: 
  • Citations: 

    0
  • Views: 

    265
  • Downloads: 

    110
Abstract: 

In this decade, due to the current competitive environment, reputation of industrial brands is markedly dependent upon the performance of their supply chain. Therefore, it is necessary to examine the factors affecting their supply chain so as to increase the competitiveness of their chain. Productivity is among the most important factors in the advancement of industry and its evaluation requires the identification of its important criteria. Thus, using interviews with experts and industry executives and applying basic concepts of system dynamics, it was endeavored in this research to identify the effective factors in the productivity of supply chain including 27 variables and then suggest a model to evaluate the productivity of supply chain in industrial units. Once the model was implemented and analyzed by the simulation software Vensim, the responses were graded and the desired results were presented from among them.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2013
  • Volume: 

    1
  • Issue: 

    4
  • Pages: 

    99-118
Measures: 
  • Citations: 

    0
  • Views: 

    375
  • Downloads: 

    125
Abstract: 

Agility has an undeniable effect on organization success in the present changing markets, and information technology (IT) is a major facilitating factor in business activities of organizations nowadays, as about more than a half of present organizations capitals is based on IT. Therefore, assessment of the IT application level and organizational agility, and study of the effect of application of IT on organizational agility will enable organizations to identify solutions to maximize their investments and utilization of IT in order to achieve agility or improve organizational agility and gain competitive advantages. According to previous studies, no codified and well-known method has been presented to determine the effect of IT on organizational agility. For instance, an organization may be able to adapt to changes of business environment using IT, but may lack agility due to enormous costs it bears. Hence, application of IT brings about agility to an organization where it not only is effective for keeping up with changes [14], but also is cost effective to have a greater share of the market. The present study was aimed to evaluate the effect of application of IT on organizational agility. To this end, components and indexes were first identified to measure application of IT application and organizational agility levels through desk studies and using expert opinions. Next, two questionnaires were prepared whose validity was confirmed by the experts and whose reliability was confirmed by calculating the Cronbach's alpha. Since the organization under study was the Informatics Services Corporation (ISC), a 50-member statistical sample was selected from a statistical population of about 70 members, the questionnaires were distributed among the participants, and 41 of them were used finally. The level of application of IT to ISC was “tested” and its agility was calculated to be agile using fuzzy logics. Secondary fuzzy hypotheses were formulated using the obtained levels and the hypotheses were examined through the fuzzy hypothesis test and fuzzy deduction test. The primary and secondary hypotheses were studied and proved in the next step. Finally, the effect of application of IT on organizational agility of ISC was assessed to be high.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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