فرهنگ ارتباطات
سال:1390 | دوره:1 | شماره:2 |تعداد مقالات:10

To depict the image of the enemy, news media uses closed and heavy rhetorical texts as a type of discursive war drum. Texts with a very high ideological density, continuously use metaphors that stand as central concepts to form dreadful mythical images of the enemy; Hitler of our time.By examining persuasive texts, article also studies rhetorical strategies through pin pointing the differences that such closed texts have compared to open texts. Exactly in that respect, metaphors are studied as the central concept of modern media mythologies of the enemy. Finally, after close examination of myth as a strange media phenomenon in our modern time, article defines and categorizes different faces of the enemy as depicted by media in recent history.

According to the significant role of the press in cultural and political development of a society and importance of a normative press system to guide the course and containing of magazines, this research is going to study consideration of idealistic criterions of journalism in the magazines Keyhan, Ham Shahri, and E’temad Melli and the role of responders’ political attitude in choosing normative system and evaluation of considering favorite criterions by those magazines.Desirable scales were derived after review of normative theories and record of similar studies. The study was done by survey method and with questionnaire among 280 Tehran journalists selected through non-randomized conveniently sampling.The survey shows there is no meaningful statistical relationship between political tendency and idealistic normative system of the responders. People of the specimen mostly advocate liberal press system and choose Hamshahri magazine more than 2 other ones regarding observation of desirable press standards.