A PATHOLOGICAL STUDY OF ADVERTISING IN IRAN

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RASOULI MOHAMMAD REZA

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Journal: CULTURE OF COMMUNICATION Year:2011 | Volume:1 | Issue:2 Page(s): 0-0

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Title

A PATHOLOGICAL STUDY OF ADVERTISING IN IRAN

Author(s)

RASOULI MOHAMMAD REZA | Issue Writer Certificate

Keywords

ADVERTISINGQ2

ADVERTISEMENT DISCOURSEQ2

MEDIA ADVERTISINGQ2

ECONOMY OF ADVERTISINGQ2

APPROACHES OF ADVERTISEMENTQ2

Abstract

The issue of ADVERTISING in Iran from the view of addressees has always been considered as a social preoccupation. Social researchers view it mainly with a critical attitude but researchers of communication and social sciences have not paid sufficient attention to advertisements from the perspective of pathological theoretical and applied researches. The few existing studies, which form the main body of researches round business commercials in Iran, are mainly in the area of economics and marketing with an aim of promoting, knowing the market and the effects of ADVERTISING on the sale of commodities.Today, business advertisements as a multilayer phenomenon irrespective from economic impacts can have deep cultural, social and psychological effects on the society. Unfortunately, there are only a few studies, which study or assess commercials from this standpoint.Based on issues resulting from a pathological study of commercials researches, this paper attempt to review the past and existing situation of commercials in Iran and to put forth the most important challenges ahead of advertisement industry by using the present researches and studies conducted by academic and research centers. Furthermore, efforts are made to present certain approaches and proposals based on the secondary analysis of mentioned researches. Many important national developmental researches, plans and documents have been noticed in developing this paper.

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APA: Copy

RASOULI, MOHAMMAD REZA. (2011). A PATHOLOGICAL STUDY OF ADVERTISING IN IRAN. CULTURE OF COMMUNICATION, 1(2), 0-0. SID. https://sid.ir/paper/391485/en

Vancouver: Copy

RASOULI MOHAMMAD REZA. A PATHOLOGICAL STUDY OF ADVERTISING IN IRAN. CULTURE OF COMMUNICATION[Internet]. 2011;1(2):0-0. Available from: https://sid.ir/paper/391485/en

IEEE: Copy

MOHAMMAD REZA RASOULI, “A PATHOLOGICAL STUDY OF ADVERTISING IN IRAN,” CULTURE OF COMMUNICATION, vol. 1, no. 2, pp. 0–0, 2011, [Online]. Available: https://sid.ir/paper/391485/en

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