The aim of this study was to Designing a Qualitative Model of Factors Affecting the Attraction of the Country's Student Sports Donors. The research method to qualitatively and centrally apply to centralization can be the foundation. To collect the data, a semistructured interview method was used. Data analysis was performed by Strauss and Corbin model (1998). The statistical population of the study included 15 key clearsighted and experts, including university professors and executives of the country's university sports, who were selected by targeted sampling method. In data analysis using open coding technique, 73 basic concepts were determined, which by classifying these concepts, 58 sub-categories were formed and in the central coding stage, 20 main categories were categorized. In the paradigmatic model, causal conditions (religious beliefs, social duty, benevolent attitude, altruism, charity culture in academic sports), contextual conditions (social needs, smoothness of path, sense of trust), intervening conditions (attractiveness and gain of interests), Category (Student Behavior Behavior), Strategies (Organizing, Media Activities, Marketing Activities, Developing Operational Strategies, Charitable Events), Consequences (Helping the Government, Health and Student Health, The Impact of Student Sports on the Country, Sustainable Development in Sports Student) were identified. It is suggested to maintain their cooperation for university sports by creating a culture for the development of university sports and appreciating the benefactors in the national and university media and seminars.