Journal of Communication Research
Year:2024 | Volume:31 | Issue:1|Papers Count:6

Audio media is one of the basic components of countrys' media sphere. In the future, this media sphere and, accordingly, the audio media, will be exposed to many uncertainties and ambiguities related to technological developments and cultural, social, political and economic changes. The goal of future research is to clarify the future and increase human knowledge and understanding of it. This research has been carried out with the aim of compiling the future scenario of audio media. The research was conducted based on the theory of media convergence using scenario planning method. The sample size was selected purposefully and the results were obtained based on categories extracted from documentary studies, theoretical foundations and field study. Based on the findings of the research, 81 factors and components were identified from the analysis of the environment; Also, 17 effective drivers and 6 key uncertainties were identified after examining discussion. The ranking of these factors was done according to the opinion of experts, based on the two criteria of "importance" and "uncertainty", and based on the two key uncertainties with the highest weight, i.e. "technology" and "volume of audio content consumption", the matrix of scenarios was formed and Four scenarios of "Smart Radio", "I am the user", "Mr. Broadcaster" and "Coexistence with technology" were developed. The results showed that the smart radio scenario can be considered as a favorable scenario. At the end, according to each identified scenario, practical solutions are presented that will help the effective policy makers and decision makers of IRIB radio.

Outsourcing is one of the strategies to producte TV programs of which Improper implementation can be associated with many downsides. Noeadays, when IRIB Television needs extensive outsourcing of its productions, it should be evaluate to revise the implementation of this strategy in case of a discrepancy between the results obtained and the expected benefits, by identifying the challenges and downsides. The aim of this research is to evaluate the current situation of the outsourcing of television productions of IRIB and to identify the drawbacks of implementing this strategy. The research was conducted with a qualitative approach and using thematic analysis method. The statistical population included 20 senior and middle managers of television, internal and independent producers, and the data collected with semi-structured interview method and thematic analysis method was used to analyze them. After analyzing the results, five comprehensive dimensions were obtained: "Unprofessional selection of the producer", "improper system of programming estimation", "weak internal management of outsourcing" and "improper supervision of the outsourcing process" are known among the downsides of the implementation of the outsourcing of TV productions. The results showed that the outsourcing strategy in television is being implemented without a mechanism or a specific instruction.

Media todays, especially television, in addition to the entertainment and information functions, are considered a tool for modeling and promoting lifestyle in societies. The Islamic Republic of Iran TV has always tried to promote the Islamic-Iranian lifestyle, which emphasizes on strengthening the family institution as much as possible, through media programming in the society, and is influential in the institutionalization and socialization of this style. This research was conducted with a qualitative and grounded theory method and with in-depth and semi-structured interviews with 21 experts in the field of media, family and lifestyle. The purpose of this research is to answer the question that what drawbacks have there been in the TV programming in the field of Islamic-Iranian family life style in the past years and what appropriate strategies should be considered for it. The results of the research with the number of 7 main categories, 11 general concepts and 67 final codes showed that extra-organizational factors such as not having a national message management center in the field of Islamic-Iranian lifestyle for cultural institutions, the tendency of the audience towards the home network TV, and Some intra-organizational factors such as: reduction of behavioristic drama programs, increasing gap between the media and the new generation audience and the like, cause the media programs to have little influence in the field of Islamic-Iranian lifestyle. Also, suitable strategies are provided with the approach of grounded theory method and determining the background conditions, facilitating, limiting and consequences.  

The aim of this applied research is to examine the relationship between media literacy and the amount of use of virtual space and the acceptance of media news among students. The statistical population includes all female students of the second year of secondary school in Ardabil city in the academic year of 2001-2002. The sample size was estimated using Cochran’s formula of 380 people whom were selected by multi-stage cluster sampling. The data were colledcted by researcher-made questionnaires of which validity was confirmed by face validity and reliability through Cronbach’s alpha coefficient. The data were analyzed with Pearson’s correlation coefficient and one-way analysis of variance in SPSS software. According to the results, there is no significant relationship between media literacy and the amount of use of virtual space. There is a negative relationship between media literacy and its components with media news acceptance. Among the demographic variables, the relationship between academic field and media literacy, acceptance of media news, as well as the relationship of media type with the amount of use of virtual space and acceptance of media news has been significant. Therefore, by strengthening media literacy, it is possible to increase students’ awareness and skills in the field of media news and information and to prevent the acceptance of false and unreal news in cyberspace.

This qualitative research has been carried out in a systematic way with an exploratory approach. The statistical population includes two parts of human resources (teachers and managers) and information sources (books, articles, documents and media) and sampling has been done in a sufficient number and with a judgmental (purposeful) method based on reaching theoretical saturation. The data collected through systematic library study and semi-structured exploratory interviews, and the validity of the collecting tool has been evaluated and confirmed based on the validity of the sample, the opinion of experts, and the agreement between the proofreaders. To analyze the findings, a multi-stage conceptual coding method with a system analysis approach was used, which included 7 categories and 26 open codes based on the extracted conceptual codes. The results of selective coding showed that political factors are present as a factor in the macro environment and planning has an impact on the content, financial obstacles, human resources and facilities; Also, the attitude factor affects the facilities, planning and human resources, the financial factor affects the content and human resources, and the facilities factor affects the content.

The aim of the research is to analyze the way the corona pandemic is represented among the users of the Persian Twitter social network. The research method, qualitative content analysis and the statistical population includes the most like tweets related to the Corona issue between March 2018 to March 2019, which were extracted from the social network monitoring system (8tag) using a targeted sampling method. The three-step coding of the selected tweets revealed 120 basic themes, 14 organizing themes and 3 overarching themes: “Political dimension: representing the gap between the people and the government”, “Social dimension: bio-social heterogeneity” and “Cultural dimension: from the representation of value conflicts to the representation of Iranian moods”. These themes reflect the users’ interpretation of the Corona epidemic in the context of the social, political and cultural conditions of the society and show that the Corona pandemic is not just a medical issue, but a social and multi-layered phenomenon which constructed by the users in three main political, social and cultural dimensions in the tweeter space. Most of the tweets are devoted to users’ criticism of management and policies in controlling and dealing with Corona, or to sharing experiences and feelings caused by encountering this disease, and tweets containing the need to change the social life in accordance with the conditions of the epidemic and making fun of the Corona situation.