The approach and attitude to water is effective in water treatment. Women are one of the most important agents of water consumption at the household level. In a situation where dehydration has become one of the super-challenges, it is important to know the views of women about this situation. The purpose of this study is to explore the experience and interpretation of Isfahan women about water consumption and dehydration. The current research has been coducted by qualitative method; meanwhile, it has used data-based theory for conducting the research and data analysis. In addition, the sampling method is based on purposeful sampling. To obtain validation of the investigation, we used three methods including validation by members, analytical comparison, and external inspection by supervisor and consultant. For data collection, a semi-structured interview has been conducted with 30 women living in the city of Esfahan. After implementing open coding, axial coding and selective coding, 10 main categories and a paradigmatic model have been presented. The achieved strategies are including environmental and natural hazards, and modernization of causes of water scarcity conditions, obsessive-compulsive disorder and social and psychological concerns as the causing conditions, water governance and water consumption technologies, , and awareness and learning. The consequences are also including understanding the danger, being responsible and feeling guilty of unnecessary consumption. Therefore, institutional theory in this research as culture and infrastructure has been provided in the form of a paradigmatic model.