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Information Journal Paper

Title

Consumers’ Willingness to Pay for Health-Oriented Chicken Meat in Shiraz

Pages

  59-78

Abstract

 In this study, Health-oriented chicken meat was introduced to consumers in Shiraz by creating a constructed market based on three characteristics including the lack of antibiotics in the production process, standard chicken size and chicken health. contingent valuation method with open-ended questionnaire was utilized to assess the consumers’ willingness to pay for this product. Data were collected by completing the questionnaire from 440 citizens in summer 2017. A two-stage Heckman model was applied to identify the factors affecting the selection and estimation of the extra amount they would be willing to pay for Health-oriented chicken poultry compared to that for conventional chicken. Data analysis showed that about 78% of the people are willing to pay 19650 Rial on average as additional amount to buy Health-oriented chicken. The probability of choosing Health-oriented chicken by average-income households is calculated to be 11% higher than that for the low-income ones. Moreover, age and household dimension have negative and significant effects on the households’ willingness to pay for Health-oriented chicken. Educational level, income and marital status positively and significantly affect the amount of willingness to pay.

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    • Cite

    APA: Copy

    Erfanifar, Samad, & BAKHSHOODEH, MOHAMMAD. (2018). Consumers’ Willingness to Pay for Health-Oriented Chicken Meat in Shiraz. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), 12(1 ), 59-78. SID. https://sid.ir/paper/124527/en

    Vancouver: Copy

    Erfanifar Samad, BAKHSHOODEH MOHAMMAD. Consumers’ Willingness to Pay for Health-Oriented Chicken Meat in Shiraz. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL)[Internet]. 2018;12(1 ):59-78. Available from: https://sid.ir/paper/124527/en

    IEEE: Copy

    Samad Erfanifar, and MOHAMMAD BAKHSHOODEH, “Consumers’ Willingness to Pay for Health-Oriented Chicken Meat in Shiraz,” AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), vol. 12, no. 1 , pp. 59–78, 2018, [Online]. Available: https://sid.ir/paper/124527/en

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