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Title

SEMIOTIC ANALYSIS OF POSTMODERN DESIGN

Pages

  65-78

Abstract

 Since the late 1960s, a pioneering design approach gradually emerged that is referred to now as the postmodern approach. Design, architecture and in general terms, POST-MODERN art (similar to other cultural forms of POST-MODERNism) have so many complexities that it is actually quite difficult to define a set criteria for recognition, classification and differentiation of POST-MODERN from modern art.This paper, using semiotic theories as analytical tools, attempts to define various concepts and indicators which it then uses to study famous works designed by well-known designers and architects with a POST-MODERN approach. The findings suggest that the signs in POST-MODERN works have gone through major changes compared to their modern counterparts. The best example is the reemployment of iconic signs in POST-MODERN designs.Post-modern works have enormous connotations and their process of semiosis and signification are endless. Moreover, the POST-MODERN designer employs syntagmatic and paradigmatic approaches, allowing viewers to interact with the artwork.Finally, POST-MODERN designs address sensual perceptions. In fact, the greatest function of postmodern designs in terms of communication is their ability to relate emotionally with viewers.

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References

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APA: Copy

AMRAEI, BABAK. (2011). SEMIOTIC ANALYSIS OF POSTMODERN DESIGN. BAGH-E NAZAR, 8(16), 65-78. SID. https://sid.ir/paper/125594/en

Vancouver: Copy

AMRAEI BABAK. SEMIOTIC ANALYSIS OF POSTMODERN DESIGN. BAGH-E NAZAR[Internet]. 2011;8(16):65-78. Available from: https://sid.ir/paper/125594/en

IEEE: Copy

BABAK AMRAEI, “SEMIOTIC ANALYSIS OF POSTMODERN DESIGN,” BAGH-E NAZAR, vol. 8, no. 16, pp. 65–78, 2011, [Online]. Available: https://sid.ir/paper/125594/en

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