Semantic Analysis of Animated Signs in Commercial Advertising of Iranian Television

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Meysami Elahe; Hosseinnezhad Zahra

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Journal Paper

Paper Information

Journal: Year:2021 | Volume:6 | Issue:1 (پیاپی 7) Page(s): 125-134

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Information Journal Paper

Title

Semantic Analysis of Animated Signs in Commercial Advertising of Iranian Television

Author(s)

Meysami Elahe | Hosseinnezhad Zahra | Issue Writer Certificate

Keywords

Semantic analysis of animated signsQ4

signsQ4

Commercial advertisingQ4

Iranian TelevisionQ4

Abstract

Considering that proper understanding and perception of sign design always occurs in dependence on the process of perception process and artistic exposure, seeks more effective relationship with the audience, this study has been done to explain the meaning of the sign and to examine ways of consumption motivation in the audience; Because informing and, creating visual appeal in conveying the message, is done through graphic visual elements and immediate impact on the audience. Therefore, the necessary information for this research has been collected in a documentary method and by studying the library written resources, and the study samples have been evaluated by a descriptive-analytical method. In general, the findings acknowledge that design is the most important visual identity of the organization or product and brand, and also one of the aspects of graphic design. Which has been born since the emergence of companies and commercial products. It has a visual identity to introduce the commercial product in media advertising. The most important semantic components of sign design are the explanation of the existence of art, purpose, and artistic techniques, and in this regard, an exquisite visual language should be created so that the audience, to achieve it, try to receipt of semiotics, appearance, and interpretation, relying on their sensory, intellectual and imaginary perception, should try for a more effective relationship with the product

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