ANALYZING DETERMINANTS OF CONSUMERS' WILLINGNESS TO PAY A PREMIUM FOR PESTICIDE-FREE FRUIT AND VEGETABLES IN MARAND CITY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HAYATI B.; PISHBAHAR E.; HAGHJOU M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Agricultural Economics & Development Year:2012 | Volume:25 | Issue:4 Page(s): 469-479

Download Full-Text

Persian Verion

View:

906

Download:

Cites:

Information Journal Paper

Title

ANALYZING DETERMINANTS OF CONSUMERS' WILLINGNESS TO PAY A PREMIUM FOR PESTICIDE-FREE FRUIT AND VEGETABLES IN MARAND CITY

Author(s)

HAYATI B. | PISHBAHAR E. | HAGHJOU M. | Issue Writer Certificate

Keywords

ONTINGENT VALUATION METHODQ2

MARANDQ2

ORDERED LOGIT MODELQ2

PRICE PREMIUMQ2

Abstract

The aim of this study is to investigate factors affecting consumers' willingness to pay premium prices for the pesticide-free fruit and vegetables in MARAND city. A Contingent valuation survey of 394 respondents was conducted in 2010. An Ordered Logit regression model was applied to determine factors effecting consumers' willingness to pay for pesticide-free fruit and vegetables. The survey results present that only 3 percent of the respondents would not be willing to pay a premium; while about 64 percent would be willing to pay a premium between 5 and 20 percent and about 33 percent would be willing to pay more than 20 percent premium for pesticide-free fruit and vegetables. Results reveal that factors such as individual's income, environmental and health concerns, the level of safe shopping criteria, consumer's knowledge of pesticide-free fruit and vegetables' characteristics and consumer's knowledge of pesticide's side effects increase the willingness to pay a premium for pesticide-free fruit and vegetables, significantly. In addition, those who have seniors in their family would be willing to pay a significant high premium price for these products. More than 50 percent of the consumers mentioned "the nonexistence of certifications and labels", "lack of supply" as problems of purchasing pesticide-free fruit and vegetables. While 26 percent claimed high prices of these products as their most important problems in their purchasing process of pesticide-free fruit and vegetables. The study recommends encouraging farmers to produce these products, effective advertising and improving consumers’ awareness.

Cites

A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS

References

No record.

Cite

APA: Copy

HAYATI, B., PISHBAHAR, E., & HAGHJOU, M.. (2012). ANALYZING DETERMINANTS OF CONSUMERS' WILLINGNESS TO PAY A PREMIUM FOR PESTICIDE-FREE FRUIT AND VEGETABLES IN MARAND CITY. JOURNAL OF ECONOMICS AND AGRICULTURE DEVELOPMENT, 25(4), 469-479. SID. https://sid.ir/paper/142117/en

Vancouver: Copy

HAYATI B., PISHBAHAR E., HAGHJOU M.. ANALYZING DETERMINANTS OF CONSUMERS' WILLINGNESS TO PAY A PREMIUM FOR PESTICIDE-FREE FRUIT AND VEGETABLES IN MARAND CITY. JOURNAL OF ECONOMICS AND AGRICULTURE DEVELOPMENT[Internet]. 2012;25(4):469-479. Available from: https://sid.ir/paper/142117/en

IEEE: Copy

B. HAYATI, E. PISHBAHAR, and M. HAGHJOU, “ANALYZING DETERMINANTS OF CONSUMERS' WILLINGNESS TO PAY A PREMIUM FOR PESTICIDE-FREE FRUIT AND VEGETABLES IN MARAND CITY,” JOURNAL OF ECONOMICS AND AGRICULTURE DEVELOPMENT, vol. 25, no. 4, pp. 469–479, 2012, [Online]. Available: https://sid.ir/paper/142117/en

Related Journal Papers