A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS

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SHAHRAM FAGHIHI A.; BORIMNEJAD V.

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2014 | Volume:8 | Issue:21 Page(s): 78-100

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Information Journal Paper

Title

A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS

Author(s)

SHAHRAM FAGHIHI A. | BORIMNEJAD V. | Issue Writer Certificate

Keywords

PURCHASING DECISIONQ1

ORDERED LOGITQ2

PRICE PREMIUMQ2

NICHE PRODUCTSQ2

USER GROUPSQ2

Abstract

In this study, the effective factors which is influenced PURCHASING DECISION for a particular consumer groups include non-user, accidental- user and permanent-user have been investigated with utilizing logit model. Identify social and economic factors that affect consumer behavior are research objectives and to do this we gather data and information required by field survey, questionnaire design, and simple random sampling, interview 303 among buyers of Mayadin Management of Tehran Municipality have been collected in Mrch 2012. The results of the regression estimates show that factors such as income, presents of child under 5 years, indicators of knowledge of product characteristics, labeling and quality have significant positive effect on the likelihood acceptance and buing decision to nitch products and the final analysis has been done on marginal effect. Furthermore, the significant level of 95% in other factors on the PURCHASING DECISION has not been proved.

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APA: Copy

SHAHRAM FAGHIHI, A., & BORIMNEJAD, V.. (2014). A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS. JOURNAL OF MARKETING MANAGEMENT, 8(21), 78-100. SID. https://sid.ir/paper/218992/en

Vancouver: Copy

SHAHRAM FAGHIHI A., BORIMNEJAD V.. A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2014;8(21):78-100. Available from: https://sid.ir/paper/218992/en

IEEE: Copy

A. SHAHRAM FAGHIHI, and V. BORIMNEJAD, “A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS,” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 21, pp. 78–100, 2014, [Online]. Available: https://sid.ir/paper/218992/en

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