EVALUATION OF THE EFFECT OF GLOBALIZATION ON URBAN SPACE MANAGEMENT (CASE STUDY: URBAN MANAGEMENT SYSTEM IN MASHHAD CITY)

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SARVARI HADI; MAJEDI HAMID

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Journal: HOVIATESHAHR Year:2015 | Volume:9 | Issue:23 Page(s): 17-26

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Title

EVALUATION OF THE EFFECT OF GLOBALIZATION ON URBAN SPACE MANAGEMENT (CASE STUDY: URBAN MANAGEMENT SYSTEM IN MASHHAD CITY)

Author(s)

SARVARI HADI | MAJEDI HAMID | Issue Writer Certificate

Keywords

COMPETITIVENESSQ2

URBAN GOVERNANCEQ2

PARTNERSHIPQ2

URBAN SPACE MANAGEMENTQ2

Abstract

In the era of globalization and development of technologies and the mobility of capital, a new division of labor is possible in the world so that economic activities are in search of places with lower expenses and more production capability. This issue has made the phenomenon of cities’ COMPETITIVENESS to be a fascinating subject for many scholars in various sciences. In globalization conditions and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions and incentives to draw financial capital and be able to compete with other cities. In these areas, in order to create attractiveness and increase their cities’ competitive strength, urban managers have taken steps toward entrepreneurialism that have resulted in city and urban space marketing. City marketing creates a brand for the city that introduces a new image of urban spaces to the people. In this process, under the pressure and requirements of the market, the urban space becomes a commodity in order to attract capital and its municipal managers see themselves as commercial managers of companies, who look at urban design as a tool to sell urban spaces.In other words in marketing conditions and in the framework of city COMPETITIVENESS, city managers consider themselves as managing directors of commercial companies that must use the role of the market to raise funds for urban development. Role of urban managers is very crucial for protecting urban COMPETITIVENESS in the world. The goal of this paper is to research the effect of the requirements of COMPETITIVENESS among cities in the course of attracting private investment to urban spaces. In the era of globalization, cities are the center of attention for investors and urban managers, to offer various urban incentives, to draw capital and compete with other cities. Previous studies have tried to examine the mechanisms of economic and financial methods in the field of urban economic and urban management of city COMPETITIVENESS, and from their point of view the relationship between managers and investors was ambiguous. On the other hand, urban planning and design sciences also does not have the necessary impact on the subject of the city COMPETITIVENESS because it has paid little attention to the root causes of this issue. However, the lack of a coherent theoretical principle of the process of COMPETITIVENESS in large scale for urban manager’s initiatives has caused the decline of cities competitive strength in local scale. In this study, based on the deductive method we have discussed the phenomenon of COMPETITIVENESS factors that affect urban space manager’s initiatives. The results of this study show that in order to attract investment for implementing urban space projects, the incentives and expectations of managers should be considered in urban space planning and designing process through market-oriented approach. This study has strived to analyze methods that are used for incentives and expectations of urban spaces in the process of making the city attractive.

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APA: Copy

SARVARI, HADI, & MAJEDI, HAMID. (2015). EVALUATION OF THE EFFECT OF GLOBALIZATION ON URBAN SPACE MANAGEMENT (CASE STUDY: URBAN MANAGEMENT SYSTEM IN MASHHAD CITY). HOVIATESHAHR, 9(23), 17-26. SID. https://sid.ir/paper/154472/en

Vancouver: Copy

SARVARI HADI, MAJEDI HAMID. EVALUATION OF THE EFFECT OF GLOBALIZATION ON URBAN SPACE MANAGEMENT (CASE STUDY: URBAN MANAGEMENT SYSTEM IN MASHHAD CITY). HOVIATESHAHR[Internet]. 2015;9(23):17-26. Available from: https://sid.ir/paper/154472/en

IEEE: Copy

HADI SARVARI, and HAMID MAJEDI, “EVALUATION OF THE EFFECT OF GLOBALIZATION ON URBAN SPACE MANAGEMENT (CASE STUDY: URBAN MANAGEMENT SYSTEM IN MASHHAD CITY),” HOVIATESHAHR, vol. 9, no. 23, pp. 17–26, 2015, [Online]. Available: https://sid.ir/paper/154472/en

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