EVALUATION OF MARGINAL MARKETING ON STURGEON FISH IN IRAN

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JAMEBOZORGI MAHBOBEH; SALEHI HASAN; HOSSEINI SEYED VALI; FAYZBAKHSH REZA; RAMAZANI SOHAYLA

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Journal: Journal of Fisheries Year:2015 | Volume:68 | Issue:2 Page(s): 199-207

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Title

EVALUATION OF MARGINAL MARKETING ON STURGEON FISH IN IRAN

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Keywords

MARKETINGQ2

MARKETING MARGINQ1

MARK-UP MODELQ2

STURGEON FISHQ2

Abstract

Sturgeon is one of the most valuable fish species which are considered living fossils due to their long history. STURGEON FISH is cultured as an essential component of aquaculture as a lucrative industry for export. In this study, questionnaires were used and distributed among 20 aquaculture farms, 20 wholesalers and 20 retailers in Guilan, Mazandaran, Tehran, Qom, Tehran, Khuzestan, Yazd, Iran provinces from 2008 to 2010 to collect information. In this study, patterns surcharge (Mark – Up) used. Amortization of capital and their relation to food quality and cost as the primary factors affecting the cost and profits are growing sturgeon meat. Producer’s share of the final price of the product is very low and about 42.5 percent. The results showed that the margins in this market compared to the price of producing high figure (P <0.05) and the retail margin is greater than the marginal wholesale. Manufacturer's share of the final price is low. There is also no clear path through a lot of arketing, MARKETING is an important factor in increasing margins. Most appropriate solutions include comprehensive support for producers and consumers through organized markets, brokers and dealers in the province are creating modern markets.

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APA: Copy

JAMEBOZORGI, MAHBOBEH, SALEHI, HASAN, HOSSEINI, SEYED VALI, FAYZBAKHSH, REZA, & RAMAZANI, SOHAYLA. (2015). EVALUATION OF MARGINAL MARKETING ON STURGEON FISH IN IRAN. JOURNAL OF FISHERIES (IRANIAN JOURNAL OF NATURAL RESOURCES), 68(2), 199-207. SID. https://sid.ir/paper/162062/en

Vancouver: Copy

JAMEBOZORGI MAHBOBEH, SALEHI HASAN, HOSSEINI SEYED VALI, FAYZBAKHSH REZA, RAMAZANI SOHAYLA. EVALUATION OF MARGINAL MARKETING ON STURGEON FISH IN IRAN. JOURNAL OF FISHERIES (IRANIAN JOURNAL OF NATURAL RESOURCES)[Internet]. 2015;68(2):199-207. Available from: https://sid.ir/paper/162062/en

IEEE: Copy

MAHBOBEH JAMEBOZORGI, HASAN SALEHI, SEYED VALI HOSSEINI, REZA FAYZBAKHSH, and SOHAYLA RAMAZANI, “EVALUATION OF MARGINAL MARKETING ON STURGEON FISH IN IRAN,” JOURNAL OF FISHERIES (IRANIAN JOURNAL OF NATURAL RESOURCES), vol. 68, no. 2, pp. 199–207, 2015, [Online]. Available: https://sid.ir/paper/162062/en

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