IDENTIFIES FILM VALUE CHAIN AND ITS IMPACT ON SALES GROWTH

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DEHGHANPOUR HAMID; MOSALLA MAHSA

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Journal: Journal of Fine Arts: Performing Arts and Music Year:2016 | Volume:20 | Issue:2 Page(s): 17-26

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Title

IDENTIFIES FILM VALUE CHAIN AND ITS IMPACT ON SALES GROWTH

Author(s)

DEHGHANPOUR HAMID | MOSALLA MAHSA | Issue Writer Certificate

Keywords

VALUE CHAINQ2

CINEMA INDUSTRYQ2

IRANIAN CINEMAQ2

FILM ECONOMYQ2

Abstract

Statistics and reports from the countries that have a strong film industry show the impact of film industry growth, activities and services on national economics. Development of this industry on the one hand, provides dynamic employment and GDP growth and on the other hand, influences indirectly on the related industries such as the print media and television, advertising, hardware and software industries, tourism and so on. Development of information technology, digital products and internet has had a significant role in the film trade growth in the last two decades. The company's VALUE CHAIN, identify all the activities conducted by the company and related to strategic issues, in other words, these activities would have competitive advantages with lower costs and improve quality. Usually, each of the businesses must have a VALUE CHAIN. VALUE CHAIN analysis describes the activities within and around an organization, and relates them to an analysis of the competitive strength of the organization. Therefore, it values each particular activity that adds to the organization’s products or services. This idea was built upon the insight that an organization is more than a random completion of machinery, equipment, people, and money. only if these things are arranged into systems and systematic activities, it would become possible to produce something for which customers would be willing to pay a fee. Porter argues that the ability to perform particular activities and to manage linkages among these activities would be a source of competitive advantage. Porter distinguishes between primary activities and support activities. According to him, the primary activities are: inbound logistics: relationships with suppliers and include all the activities required to receive, store, and disseminate inputs as well as operations: all the activities required to transform inputs into outputs. Outbound logistics: all the activities required to collect, store, and distribute the output. Marketing and sales: activities inform buyers about products and services and would induce buyers to purchase them and facilitate their purchases. Service: all the activities required to keep the products or services working effectively for the buyer after something is sold and delivered. Secondary activities are: procurement: p the acquisition of inputs or resources for a firm. Human resource management: all activities involved in recruiting, hiring, training, developing, compensating and dismissing or laying off personnel. Technological development: pertains to the equipment, hardware, software, procedures and technical knowledge brought to bear in the firm's transformation of inputs into outputs. Infrastructure: serves the company's needs and ties its various parts together; it consists of functions or departments such as accounting, legal, finance, planning, public affairs, government relations, quality assurance and general management. The aim of this study is to identify film VALUE CHAIN in Iran and its impact on sales growth. For data analysis, expletory factor analysis, confirmatory factor analysis and structural equation modeling (SEM) in Lisrel software were used. The results showed that among main activities, input logistic and supplies materials in main activities have the most impact on sales growth.

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APA: Copy

DEHGHANPOUR, HAMID, & MOSALLA, MAHSA. (2016). IDENTIFIES FILM VALUE CHAIN AND ITS IMPACT ON SALES GROWTH. HONAR-HA-YE-NAMAYESHI-VA-MOOSIGHI (HONAR-HA-YE-ZIBA), 20(2), 17-26. SID. https://sid.ir/paper/173220/en

Vancouver: Copy

DEHGHANPOUR HAMID, MOSALLA MAHSA. IDENTIFIES FILM VALUE CHAIN AND ITS IMPACT ON SALES GROWTH. HONAR-HA-YE-NAMAYESHI-VA-MOOSIGHI (HONAR-HA-YE-ZIBA)[Internet]. 2016;20(2):17-26. Available from: https://sid.ir/paper/173220/en

IEEE: Copy

HAMID DEHGHANPOUR, and MAHSA MOSALLA, “IDENTIFIES FILM VALUE CHAIN AND ITS IMPACT ON SALES GROWTH,” HONAR-HA-YE-NAMAYESHI-VA-MOOSIGHI (HONAR-HA-YE-ZIBA), vol. 20, no. 2, pp. 17–26, 2016, [Online]. Available: https://sid.ir/paper/173220/en

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