PRICING AND COOPERATION IN ADVERTISMENT IN A TWO LEVELS SUPPLY CHAIN USING GAME THORY

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TALEIZADEH ATA ALLAH; CHERAGHI ZAHEDEH

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Journal: Modeling in Engineering Year:2015 | Volume:13 | Issue:42 Page(s): 135-149

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Information Journal Paper

Title

PRICING AND COOPERATION IN ADVERTISMENT IN A TWO LEVELS SUPPLY CHAIN USING GAME THORY

Author(s)

TALEIZADEH ATA ALLAH | CHERAGHI ZAHEDEH | Issue Writer Certificate

Keywords

PRICINGQ2

ADVERTISMENTQ2

NASHQ2

STACKELBERGQ3

COOPERATIONQ2

Abstract

Cooperation in advertising is a marketing strategy in which retailer performs local advertisements and manufacturer pays a fraction of total cost. In this paper COOPERATION in advertising and PRICING decisions in a two-layer supply chain including single manufacturer and single retailer is investigated. In order to study the optimal decisions of chain members under different assumptions, four models based on the game theory approaches, are developed. Three non-cooperative games including, NASH, retailer-leader, manufacturer-leader and one cooperative game, are those cases under which models are developed. The convexity of the objective function of each case is proved and at the end for each case numerical example is presented and sensitivity analysis is performed.

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APA: Copy

TALEIZADEH, ATA ALLAH, & CHERAGHI, ZAHEDEH. (2015). PRICING AND COOPERATION IN ADVERTISMENT IN A TWO LEVELS SUPPLY CHAIN USING GAME THORY. JOURNAL OF MODELING IN ENGINEERING, 13(42), 135-149. SID. https://sid.ir/paper/173780/en

Vancouver: Copy

TALEIZADEH ATA ALLAH, CHERAGHI ZAHEDEH. PRICING AND COOPERATION IN ADVERTISMENT IN A TWO LEVELS SUPPLY CHAIN USING GAME THORY. JOURNAL OF MODELING IN ENGINEERING[Internet]. 2015;13(42):135-149. Available from: https://sid.ir/paper/173780/en

IEEE: Copy

ATA ALLAH TALEIZADEH, and ZAHEDEH CHERAGHI, “PRICING AND COOPERATION IN ADVERTISMENT IN A TWO LEVELS SUPPLY CHAIN USING GAME THORY,” JOURNAL OF MODELING IN ENGINEERING, vol. 13, no. 42, pp. 135–149, 2015, [Online]. Available: https://sid.ir/paper/173780/en

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