Assessment Marketability of Algae (Sargassum boveanum) Cream and Gel Moisturizing Prototypes

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ADELI A.; Gharekhan Toqortapeh r.; KORDJAZI M.; Ahmad Nasrollahi s.; SHABANPOUR B.; NAEIMIFAR A.

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Journal: JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST) Year:2019 | Volume:8 | Issue:4 Page(s): 209-219

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Title

Assessment Marketability of Algae (Sargassum boveanum) Cream and Gel Moisturizing Prototypes

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Keywords

Hand MoisturizerQ1

SargassumQ1

Minimum Viable Product (MVP)Q1

FisheriesQ1

MarketingQ1

Abstract

Aims For the purpose of marketability and consumer preferences, two types of hand moisturizing products (alginate gel and fucoidan cream) produced from Sargassum algae, the present study was conducted and then evaluated with a common commercial sample as a control. Materials & Methods Gel and two cream samples were prepared in 3 jars of 10g to evaluate 30 individuals as panel members. Evaluation was performed using one product per week and with a one-week break between sessions. The designed questionnaire consisted of sociological questions and 12 characteristics of the products that were rated with 3 points of preference. The Friedman test and the scoring method were used to analyze the ratings and identify the final product, respectively. Findings Two characteristics of produced cream and gel (moisturizing and shelf life) were at a significant level. The gel had the highest moisturizing capacity and the cream had the highest shelf life. Consumers paid more attention to the nourishing and hydrating properties of the skin, being organic and soft in choosing the suitable moisturizer for their hands. They like moisturizing cream of 250g jar. Nutrition and hydrating, therapeutic effect, and skin repair were also ranked as high priority. Finally, the fucoidan moisturizing cream gained the highest preference in market. Conclusion The fucoidan cream produced from Sargassum algae compared to alginate gel from this alga, as a moisturizer with suitable shelf life and having other hand cream properties, can be an acceptable commercial product in the market.

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APA: Copy

ADELI, A., Gharekhan Toqortapeh, r., KORDJAZI, M., Ahmad Nasrollahi, s., SHABANPOUR, B., & NAEIMIFAR, A.. (2019). Assessment Marketability of Algae (Sargassum boveanum) Cream and Gel Moisturizing Prototypes. JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST), 8(4 ), 209-219. SID. https://sid.ir/paper/246754/en

Vancouver: Copy

ADELI A., Gharekhan Toqortapeh r., KORDJAZI M., Ahmad Nasrollahi s., SHABANPOUR B., NAEIMIFAR A.. Assessment Marketability of Algae (Sargassum boveanum) Cream and Gel Moisturizing Prototypes. JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST)[Internet]. 2019;8(4 ):209-219. Available from: https://sid.ir/paper/246754/en

IEEE: Copy

A. ADELI, r. Gharekhan Toqortapeh, M. KORDJAZI, s. Ahmad Nasrollahi, B. SHABANPOUR, and A. NAEIMIFAR, “Assessment Marketability of Algae (Sargassum boveanum) Cream and Gel Moisturizing Prototypes,” JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST), vol. 8, no. 4 , pp. 209–219, 2019, [Online]. Available: https://sid.ir/paper/246754/en

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