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Information Journal Paper

Title

OPERATIONAL PLAN OF IRAN SAFFRON’S BRANDING

Pages

  37-66

Abstract

 Despite the extensive production and EXPORT of saffron in Iran, we have no strong and credible brand of Iranian saffron in global market. In other words, the absence of strong brands in the global market has made almost no name of Iran in these markets. Thus, it is useful to aware of the importance of BRANDING for EXPORT crops such as saffron and exploring the solutions of leading brands using in the global market. The present study with regard to theoretical foundations, comparative studies and by using the opinions of saffron industry experts via in-depth interview and questionnaire, have addressed the challenges facing the industry, and Using SWOT matrix for formulating BRANDING strategies and operational plans. The results of the study show that BRANDING in the industry is so weak and has a lot of weaknesses and threats. Therefore, to develop BRANDING in the industry, four main STRATEGY categories were presented. By using these strategies we can guarantee the improvement in the industry.

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    • Cite

    APA: Copy

    MASOOMZADEH ZAVAREH, ABOLFAZL, EBRAHIMI, E., SHAMSIE, J., & DEHNAVI, M.K.. (2014). OPERATIONAL PLAN OF IRAN SAFFRON’S BRANDING. SAFFRON AGRONOMY AND TECHNOLOGY, 1(2), 37-66. SID. https://sid.ir/paper/247897/en

    Vancouver: Copy

    MASOOMZADEH ZAVAREH ABOLFAZL, EBRAHIMI E., SHAMSIE J., DEHNAVI M.K.. OPERATIONAL PLAN OF IRAN SAFFRON’S BRANDING. SAFFRON AGRONOMY AND TECHNOLOGY[Internet]. 2014;1(2):37-66. Available from: https://sid.ir/paper/247897/en

    IEEE: Copy

    ABOLFAZL MASOOMZADEH ZAVAREH, E. EBRAHIMI, J. SHAMSIE, and M.K. DEHNAVI, “OPERATIONAL PLAN OF IRAN SAFFRON’S BRANDING,” SAFFRON AGRONOMY AND TECHNOLOGY, vol. 1, no. 2, pp. 37–66, 2014, [Online]. Available: https://sid.ir/paper/247897/en

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