CUSTOMER INVOLVEMENT IN GREENING THE SUPPLY CHAIN: AN INTERPRETIVE STRUCTURAL MODELING METHODOLOGY

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KUMAR SANJAY; LUTHRA SUNIL; HALEEM ABID

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Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL Year:2013 | Volume:9 | Issue:9 Page(s): 1-13

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Title

CUSTOMER INVOLVEMENT IN GREENING THE SUPPLY CHAIN: AN INTERPRETIVE STRUCTURAL MODELING METHODOLOGY

Author(s)

KUMAR SANJAY | LUTHRA SUNIL | HALEEM ABID | Issue Writer Certificate

Keywords

SUPPLY CHAIN

GREEN SUPPLY CHAIN MANAGEMENT

GREEN DISTRIBUTION

INTERPRETIVE STRUCTURAL MODELING (ISM)

MICMAC ANALYSIS

Abstract

The role of customers in green SUPPLY CHAIN management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the SUPPLY CHAIN (SC). An empirical research approach has been used to collect primary data to rank different variables for effective customer involvement in green concept implementation in SC. An interpretive structural-based model has been presented, and variables have been classified usingmatriced' impacts croises-multiplication appliqué a un classementanalysis. Contextual relationships among variables have been established using experts' opinions. The research may help practicing managers to understand the interaction among variables affecting customer involvement. Further, this understanding may be helpful in framing the policies and strategies to green SC.Analyzing interaction among variables for effective customer involvement in greening SC to develop the structural model in the Indian perspective is an effort towards promoting environment consciousness.

Cites

DEVELOPMENT OF FRAMEWORK FOR SUSTAINABLE LEAN IMPLEMENTATION: AN ISM APPROACH

References

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APA: Copy

KUMAR, SANJAY, LUTHRA, SUNIL, & HALEEM, ABID. (2013). CUSTOMER INVOLVEMENT IN GREENING THE SUPPLY CHAIN: AN INTERPRETIVE STRUCTURAL MODELING METHODOLOGY. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, 9(9), 1-13. SID. https://sid.ir/paper/309905/en

Vancouver: Copy

KUMAR SANJAY, LUTHRA SUNIL, HALEEM ABID. CUSTOMER INVOLVEMENT IN GREENING THE SUPPLY CHAIN: AN INTERPRETIVE STRUCTURAL MODELING METHODOLOGY. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL[Internet]. 2013;9(9):1-13. Available from: https://sid.ir/paper/309905/en

IEEE: Copy

SANJAY KUMAR, SUNIL LUTHRA, and ABID HALEEM, “CUSTOMER INVOLVEMENT IN GREENING THE SUPPLY CHAIN: AN INTERPRETIVE STRUCTURAL MODELING METHODOLOGY,” JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, vol. 9, no. 9, pp. 1–13, 2013, [Online]. Available: https://sid.ir/paper/309905/en

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