Medical Tourism in Tehran Development as a global city

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SOLTANI LEILA; BEHZADFAR MOSTAFA; Zarabadi Zahra Sadat

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Journal Paper

Paper Information

Journal: International Journal of Architecture and Urban Development Year:2017 | Volume:7 | Issue:3 Page(s): 25-38

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Title

Medical Tourism in Tehran Development as a global city

Author(s)

SOLTANI LEILA | BEHZADFAR MOSTAFA | Zarabadi Zahra Sadat

Keywords

Medical tourism

SWOT analysis

SPACE matrix

Globalization

Tehran development

Abstract

In comprehensive urban development plan, a vision of Tehran has been considered as a world city. Tehran is also considered the regional medical center in the world of Islam in the comprehensive scientiﬁ c map of Iran. In the era of Globalization, Medical tourism is a growing market in developing countries and has become one of ﬁ elds of competition in regional development. According to the importance of strategic planning for the development of Medical tourism in the Globalization process, the effect of medical service Globalization in the mega city of Tehran, and Tehran's response to the requirements are essential to investigate Tehran as a Medical tourism destination. This is a descriptive survey and also an analytical and exploratory study. Quantitative and qualitative methods were employed in this research. Data were collected using in-depth interviews with 20 experts and a Delphi questionnaire. In the ﬁ rst step, a desk study was performed and the conceptual model was developed. External (environmental threats and opportunities) and internal (strengths and weaknesses) factors were analyzed by SWOT matrix. According to the SWOT matrix, Medical tourism industry was in WO and SPACE matrix conﬁ rmed the result of the IE matrix. Percent using four strategies calculated and strategies ranked quantitatively by QSPM matrix as follows: i) Marketing and Information System Development, ii) Public Infrastructure Development, iii) Product Development, iv) Human Resource Development. Accordingly, policies were developed.

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APA: Copy

SOLTANI, LEILA, BEHZADFAR, MOSTAFA, & Zarabadi, Zahra Sadat. (2017). Medical Tourism in Tehran Development as a global city. INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT, 7(3), 25-38. SID. https://sid.ir/paper/329174/en

Vancouver: Copy

SOLTANI LEILA, BEHZADFAR MOSTAFA, Zarabadi Zahra Sadat. Medical Tourism in Tehran Development as a global city. INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT[Internet]. 2017;7(3):25-38. Available from: https://sid.ir/paper/329174/en

IEEE: Copy

LEILA SOLTANI, MOSTAFA BEHZADFAR, and Zahra Sadat Zarabadi, “Medical Tourism in Tehran Development as a global city,” INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT, vol. 7, no. 3, pp. 25–38, 2017, [Online]. Available: https://sid.ir/paper/329174/en

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