IDENTIFYING FACTORS AFFECTING BANNAI KUFIC SCRIPT SUSTAINABILITY IN MODERN TIMES, AND ITS COURSE OF USE IN LOGOTYPE DESIGN

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KHORASANI KAZEM; KAFASHCHYAN MOGHADDAM ASGHAR

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Journal: BAGH-E NAZAR Year:2017 | Volume:14 | Issue:46 Page(s): 47-56

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Information Journal Paper

Title

IDENTIFYING FACTORS AFFECTING BANNAI KUFIC SCRIPT SUSTAINABILITY IN MODERN TIMES, AND ITS COURSE OF USE IN LOGOTYPE DESIGN

Author(s)

KHORASANI KAZEM | KAFASHCHYAN MOGHADDAM ASGHAR | Issue Writer Certificate

Keywords

BANNAI KUFICQ1

STRUCTURAL CAPABILITYQ2

SAVAD AND BAYAZQ2

TEXT LOGOQ2

Abstract

BANNAI KUFIC script is made up of repeating geometric units in vertical, horizontal and parallel forms over a grid (ruler1) and due to the unique visual aspects and its close relationship with architecture, it has many features to be used in contemporary art. This article is about the identification of effective factors on BANNAI KUFIC script sustainability in modern times and its use in logotype design. By studying structural and geometric properties of the script, the reason for its sustainability as a traditional script with a new spirit can be examined, and extend these properties to logotype design. The structural feature of this line, certain relationships and interaction between savad2 and bayaz3, its simplicity and explicitly of components, having clarity in logic, readability and lack of thickness variations, non-vowel, a traditional history and modernization capacity, the ability to change its positive and negative spaces and textures, has established a set of unique features in this script that makes it suitable for use in the visual arts, especially logotype design. In addition, simplicity, logical order, cryptography, equal thickness of black and white spaces, proportionality in letter composition, use of flat surfaces, vertical horizontal, and parallel movements, and ability of creation positive and negative spaces, high elasticity and evoking geometric forms, having the highest capacity for layout and composition, alphabetical letters variability in terms of layout and using minimal words, positive and negative spaces and textures are among inherent characteristics of this script, which in modern times, they can have valuable, effective and modernized role and simply be used for textual graphics and logos by modern graphic designers.Research objectives Identifying effective factors in BANNAI KUFIC script survival Identifying the most important formal and structural features of BANNAI KUFIC script for logotype design. Research questions: Which are the effective factors in BANNAI KUFIC script survival. Which aspects of Bannai Kofi script structural features can be used in logotype design. Hypothesis It seems that BANNAI KUFIC structural form is responsible for its modernization in modern times, and this script can meet the needs of visual communication of modern times.

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APA: Copy

KHORASANI, KAZEM, & KAFASHCHYAN MOGHADDAM, ASGHAR. (2017). IDENTIFYING FACTORS AFFECTING BANNAI KUFIC SCRIPT SUSTAINABILITY IN MODERN TIMES, AND ITS COURSE OF USE IN LOGOTYPE DESIGN. BAGH-E NAZAR, 14(46), 47-56. SID. https://sid.ir/paper/356972/en

Vancouver: Copy

KHORASANI KAZEM, KAFASHCHYAN MOGHADDAM ASGHAR. IDENTIFYING FACTORS AFFECTING BANNAI KUFIC SCRIPT SUSTAINABILITY IN MODERN TIMES, AND ITS COURSE OF USE IN LOGOTYPE DESIGN. BAGH-E NAZAR[Internet]. 2017;14(46):47-56. Available from: https://sid.ir/paper/356972/en

IEEE: Copy

KAZEM KHORASANI, and ASGHAR KAFASHCHYAN MOGHADDAM, “IDENTIFYING FACTORS AFFECTING BANNAI KUFIC SCRIPT SUSTAINABILITY IN MODERN TIMES, AND ITS COURSE OF USE IN LOGOTYPE DESIGN,” BAGH-E NAZAR, vol. 14, no. 46, pp. 47–56, 2017, [Online]. Available: https://sid.ir/paper/356972/en

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