An Analysis of the Historical and Transformation of the City Image from Image ability to Urban Brand, with an Emphasis on Three Periods of Modernism, Postmodernism and Globalization

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MORADI GHOLAMREZA; ALALHESABI MEHRAN

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Journal: URBAN PLANNING KNOWLEDGE Year:2020 | Volume:4 | Issue:2 Page(s): 43-58

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Title

An Analysis of the Historical and Transformation of the City Image from Image ability to Urban Brand, with an Emphasis on Three Periods of Modernism, Postmodernism and Globalization

Author(s)

MORADI GHOLAMREZA | ALALHESABI MEHRAN | Issue Writer Certificate

Keywords

City image

Modernism

Postmodern

Globalization

Urban branding

Abstract

Background: City image is one of the urban environment concepts, which is the basis for any kind of individuals' decisions, actions and emotional reactions. This concept constitutes the objective and subjective representation of the urban environment, individuals' emotions toward it and branded image of the city in the audiences' mind. City image has been considered from different perspectives in various eras owing to the developments of scientific knowledge, and economic, political and social transformations. Objectives: The three modern, Postmodern, and globalized periods owing to their circumstances and conditions focused on City image from different perspectives. Therefore, this research aims to examine the process of evolution of the concept of City image during the so-called periods. Methodology: The current research is a qualitative study which conducted descriptively and analytically. Results: Results indicate that the concept of City image has transformed during the so-called periods. In Modernism era, concepts such as image ability and readability emerged owing to the thoughts such as modern manipulation of physical space and too much attention to auto mobilization, concrete and physical factors. In the Postmodern era, the evaluative image of the urban environment seeks to extract environmental meanings and emotions from individuals' lived experiences phenomenological. With the onset of the Age of Communication, Globalization and competitiveness of cities, the use of information and communications, especially digital tools of City image, become prevalent which could attract capital, tourists and visitors as the main components of branding and marketing. Conclusion: Today, the image of the city is not a sheer physical concept prevalent in the modern era anymore. And, it is considered as one of the most significant components of marketing and branding in combination with communication and information technology.

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APA: Copy

MORADI, GHOLAMREZA, & ALALHESABI, MEHRAN. (2020). An Analysis of the Historical and Transformation of the City Image from Image ability to Urban Brand, with an Emphasis on Three Periods of Modernism, Postmodernism and Globalization. URBAN PLANNING KNOWLEDGE, 4(2 ), 43-58. SID. https://sid.ir/paper/375338/en

Vancouver: Copy

MORADI GHOLAMREZA, ALALHESABI MEHRAN. An Analysis of the Historical and Transformation of the City Image from Image ability to Urban Brand, with an Emphasis on Three Periods of Modernism, Postmodernism and Globalization. URBAN PLANNING KNOWLEDGE[Internet]. 2020;4(2 ):43-58. Available from: https://sid.ir/paper/375338/en

IEEE: Copy

GHOLAMREZA MORADI, and MEHRAN ALALHESABI, “An Analysis of the Historical and Transformation of the City Image from Image ability to Urban Brand, with an Emphasis on Three Periods of Modernism, Postmodernism and Globalization,” URBAN PLANNING KNOWLEDGE, vol. 4, no. 2 , pp. 43–58, 2020, [Online]. Available: https://sid.ir/paper/375338/en

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