Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province

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Ramzaninejad Rahim; Goharrostami Hamid Reza; AHMADI FATEMEH; NOROUZI MOHSEN

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Journal: SPORT MARKETING STUDIES Year:2020 | Volume:1 | Issue:2 Page(s): 51-75

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Information Journal Paper

Title

Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province

Author(s)

Ramzaninejad Rahim | Goharrostami Hamid Reza | AHMADI FATEMEH | NOROUZI MOHSEN | Issue Writer Certificate

Keywords

Market demand

Stadium

Spectator

Soccer

Premier League

Abstract

Various factors affect the demand of spectators to participate in the matches of the football teams of the Premier League of East Azerbaijan Province; Therefore, in order to investigate these factors, among all the fans of the three teams of Tractor Manufacturing, Steel Development and Machine Building, 384 people completed the revised questionnaire by Byon, Zhang & Connaughton (2010) based on Morgan table. Structural equation modeling method in PLS software was used for confirmatory factor analysis of dimensions. The results showed that all seven factors of match schedule, host and guest team characteristics, information, general football characteristics, financial and physical considerations and ethnic identity had a significant effect on the Market demand of East Azerbaijan Football Premier League teams. Therefore, it is suggested that league management and football clubs pay more attention to game quality, league management and match schedule to attract spectators and increase market demand.

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APA: Copy

Ramzaninejad, Rahim, Goharrostami, Hamid Reza, AHMADI, FATEMEH, & NOROUZI, MOHSEN. (2020). Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province. SPORT MARKETING STUDIES, 1(2 ), 51-75. SID. https://sid.ir/paper/381922/en

Vancouver: Copy

Ramzaninejad Rahim, Goharrostami Hamid Reza, AHMADI FATEMEH, NOROUZI MOHSEN. Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province. SPORT MARKETING STUDIES[Internet]. 2020;1(2 ):51-75. Available from: https://sid.ir/paper/381922/en

IEEE: Copy

Rahim Ramzaninejad, Hamid Reza Goharrostami, FATEMEH AHMADI, and MOHSEN NOROUZI, “Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province,” SPORT MARKETING STUDIES, vol. 1, no. 2 , pp. 51–75, 2020, [Online]. Available: https://sid.ir/paper/381922/en

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