Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board)

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Tari sajad; Khosravizadeh Esfandyar; Shahmansoori EzatOLlah

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Journal: SPORT MARKETING STUDIES Year:2020 | Volume:1 | Issue:1 Page(s): 42-63

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Information Journal Paper

Title

Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board)

Author(s)

Tari sajad | Khosravizadeh Esfandyar | Shahmansoori EzatOLlah | Issue Writer Certificate

Keywords

Environmental analysis

Strategy

Wrestling

strategic position

Abstract

This research was applied research in terms of purpose and descriptive-analytical in terms of data collection, which was done by survey method. The statistical population included the main stakeholders of the province's ship, 169 of whom were purposefully selected as a sample. A researcher-made questionnaire was used to collect data. After confirming the face and content validity by experts, its reliability through Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats were equal to / 871, respectively. 0, 896, 0. 915 and 0. 841 were obtained. Data were analyzed through matrices of environmental analysis, internal evaluation, external evaluation, internal and external evaluation and Friedman test in SPSS16 software package version 16. The results showed that the board had 11 strengths and 18 weaknesses and faced 14 opportunities and 14 threats. Holding regular competitions at all levels away from any discrimination, lack of marketing; Motivated and talented young population, and the economic problems of the province as well as the financial problems of most athletes were the most important strengths, weaknesses, opportunities and threats, respectively. The board was strategically conservative. Also, based on environmental analysis, a total of 15 strategies including 2 offensive strategies, 4 competitive strategies, 8 conservative strategies and 1 defensive Strategy were developed for the province's Wrestling staff. It is suggested that this board prioritize conservative strategies and provide the ground for the implementation of these strategies in the provincial Wrestling board by formulating an appropriate action plan.

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APA: Copy

Tari, sajad, Khosravizadeh, Esfandyar, & Shahmansoori, EzatOLlah. (2020). Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board). SPORT MARKETING STUDIES, 1(1 ), 42-63. SID. https://sid.ir/paper/383335/en

Vancouver: Copy

Tari sajad, Khosravizadeh Esfandyar, Shahmansoori EzatOLlah. Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board). SPORT MARKETING STUDIES[Internet]. 2020;1(1 ):42-63. Available from: https://sid.ir/paper/383335/en

IEEE: Copy

sajad Tari, Esfandyar Khosravizadeh, and EzatOLlah Shahmansoori, “Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board),” SPORT MARKETING STUDIES, vol. 1, no. 1 , pp. 42–63, 2020, [Online]. Available: https://sid.ir/paper/383335/en

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