INVESTIGATING ADOPTION COMPONENT OF AGRICULTURAL ORGANIC PRODUCTS FROM THE VIEWPOINTS OF CONSUMERS (A CASE STUDY IN KARAJ COUNTY)

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RAJABI A.; SHABANALI FAMI H.; POURATASHI M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY Year:2013 | Volume:10 | Issue:38 Page(s): 33-43

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Information Journal Paper

Title

INVESTIGATING ADOPTION COMPONENT OF AGRICULTURAL ORGANIC PRODUCTS FROM THE VIEWPOINTS OF CONSUMERS (A CASE STUDY IN KARAJ COUNTY)

Author(s)

RAJABI A. | SHABANALI FAMI H. | POURATASHI M. | Issue Writer Certificate

Keywords

ORGANIC PRODUCTSQ2

KNOWLEDGEQ2

ATTITUDEQ2

FACTOR ANALYSISQ2

CONSUMERQ2

Abstract

The purpose of this research was to study and analyze the component of adoption of agricultural ORGANIC PRODUCTS from the viewpoints of CONSUMERs. A descriptive and correlation design was used for the research with data collected using questionnaire. The statistical population of this study consisted of Karaj urban residents that a sample of 306 people was selected using proportionate stratified sampling technique. A questionnaire was the main tool of study. The validity of the questionnaire was approved by the judgment of a panel of faculty members of the Department of Agricultural Extension Education, University of Tehran. In order to measure the reliability of the questionnaire, Cronbach Alpha coefficients were calculated for the main scales of the questionnaire, which was more than 0.70, indicating that the tool of study was reliable. SPSS (Statistical Package for Social Science) was used to analyze the data. The findings showed that the CONSUMERs’ KNOWLEDGE of ORGANIC PRODUCTS was at medium level. Also, CONSUMERs’ ATTITUDE toward using ORGANIC PRODUCTS was at neutral and favorable levels. Finally, FACTOR ANALYSIS showed that four most highly ranked factors influencing the adoption of ORGANIC PRODUCTS were educational, access, improving product characteristics and supportive services which explained 26.60, 23.61, 9.41 and 8.81 percent of total variance (68.42%).

Cites

THE ORGANIC FARMING>S CAPABILITIES IN IMPROVING FOOD SECURITY FROM THE VIEWPOINT OF AGRICULTURAL EXPERTS IN AGRICULTURE ORGANIZATION IN TEHRAN PROVINCE

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APA: Copy

RAJABI, A., SHABANALI FAMI, H., & POURATASHI, M.. (2013). INVESTIGATING ADOPTION COMPONENT OF AGRICULTURAL ORGANIC PRODUCTS FROM THE VIEWPOINTS OF CONSUMERS (A CASE STUDY IN KARAJ COUNTY). IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, 10(38), 33-43. SID. https://sid.ir/paper/72117/en

Vancouver: Copy

RAJABI A., SHABANALI FAMI H., POURATASHI M.. INVESTIGATING ADOPTION COMPONENT OF AGRICULTURAL ORGANIC PRODUCTS FROM THE VIEWPOINTS OF CONSUMERS (A CASE STUDY IN KARAJ COUNTY). IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY[Internet]. 2013;10(38):33-43. Available from: https://sid.ir/paper/72117/en

IEEE: Copy

A. RAJABI, H. SHABANALI FAMI, and M. POURATASHI, “INVESTIGATING ADOPTION COMPONENT OF AGRICULTURAL ORGANIC PRODUCTS FROM THE VIEWPOINTS OF CONSUMERS (A CASE STUDY IN KARAJ COUNTY),” IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, vol. 10, no. 38, pp. 33–43, 2013, [Online]. Available: https://sid.ir/paper/72117/en

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