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Information Journal Paper

Title

A Multi-objective Algorithm for Identifying Influential Nodes in Social Networks

Pages

  1293-1304

Abstract

 With the expansion of Social networks, relationship between people has taken a new form. One of the important issues in Social networks is social influence. Research on social influences and how information is disseminated in Social networks, indicates that accepting or rejecting a new pattern by a person depends on the acceptance or rejection of the friends of that person. That is, because the people usually trust their friends more than other sources of advertising. As a result, many companies are focused on this type of advertisement which is called viral marketing. Given a large number of users in a social network, selecting the most influential users as target users, through which a company can reach the highest expansion in the network with the lowest cost, is of great importance. In this paper, a new method for identifying the influential nodes in Social networks is proposed which is called MOSI (Multi-Objective algorithm based on Structured Information). The proposed method has two goals: "maximize profit" and "minimize similarity among selected users". The evaluation of the proposed method on real datasets indicates that our method has a greater expansion power in comparison with other similar methods.

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  • Cite

    APA: Copy

    Salavati, Ch., Abdollahpouri, A., & Manbari, Zh.. (2020). A Multi-objective Algorithm for Identifying Influential Nodes in Social Networks. TABRIZ JOURNAL OF ELECTRICAL ENGINEERING, 50(3 (93) ), 1293-1304. SID. https://sid.ir/paper/957237/en

    Vancouver: Copy

    Salavati Ch., Abdollahpouri A., Manbari Zh.. A Multi-objective Algorithm for Identifying Influential Nodes in Social Networks. TABRIZ JOURNAL OF ELECTRICAL ENGINEERING[Internet]. 2020;50(3 (93) ):1293-1304. Available from: https://sid.ir/paper/957237/en

    IEEE: Copy

    Ch. Salavati, A. Abdollahpouri, and Zh. Manbari, “A Multi-objective Algorithm for Identifying Influential Nodes in Social Networks,” TABRIZ JOURNAL OF ELECTRICAL ENGINEERING, vol. 50, no. 3 (93) , pp. 1293–1304, 2020, [Online]. Available: https://sid.ir/paper/957237/en

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