Development of business models in small and medium enterprises

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Hatamian Reza; AZAD NASER; Naami Abdullah

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Journal Paper

Paper Information

Journal: Roshd-e-Fanavari Year:2021 | Volume:17 | Issue:68 Page(s): 53-60

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Information Journal Paper

Title

Development of business models in small and medium enterprises

Author(s)

Hatamian Reza | AZAD NASER | Naami Abdullah | Issue Writer Certificate

Keywords

product value

loyalty

user profitability

sales promotion

user satisfaction

Abstract

User Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective of technology entrepreneurs in the software industry of Iran with a mixed method. The statistical population includes all technology entrepreneurs those who work as analysts and programmers, system support, professional users, managers and marketers in the software industry. Using the Cochran's formula, 132 people were selected as statistical samples. To collect the data, a researcher-made questionnaire consisting of 51 items was used, the formal and content validity of which was confirmed by 30 experts and its reliability in a preliminary test with 30 subjects for all variables studied above 0. 7. It came to an acceptable level. To analyze the data, descriptive statistical methods with SPSS software and inferential statistics were used to model structural equations in Smart PLS software. The findings showed that sales promotion factors on social value, product social value on product emotional value, product performance value on product economic value, product economic value on user satisfaction factors, product emotional value on user satisfaction factors, user satisfaction factors on loyalty and loyalty The user affects the user's profitability. But the product social value does not affect the product economic value.

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APA: Copy

Hatamian, Reza, AZAD, NASER, & Naami, Abdullah. (2021). Development of business models in small and medium enterprises. ROSHD-E-FANAVARI, 17(68 ), 53-60. SID. https://sid.ir/paper/960610/en

Vancouver: Copy

Hatamian Reza, AZAD NASER, Naami Abdullah. Development of business models in small and medium enterprises. ROSHD-E-FANAVARI[Internet]. 2021;17(68 ):53-60. Available from: https://sid.ir/paper/960610/en

IEEE: Copy

Reza Hatamian, NASER AZAD, and Abdullah Naami, “Development of business models in small and medium enterprises,” ROSHD-E-FANAVARI, vol. 17, no. 68 , pp. 53–60, 2021, [Online]. Available: https://sid.ir/paper/960610/en

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