THE DEVELOPMENT OF ION SELECTIVE SENSORS ARE THE WELL ESTABLISHED IN MOST FREQUENT APPLICATIONS IN THE FIELDS OF ENVIRONMENTAL, AGRICULTURAL, INDUSTRIAL AND CLINICAL ANALYSIS [1].THIS IS DUE TO THEIR SEVERAL ADVANTAGES, SUCH AS HIGH SPEED, EASE OF PREPARATION, SIMPLE INSTRUMENTATION, RELATIVELY FAST RESPONSE, WIDE WORKING CONCENTRATION RANGE, ADEQUATE SELECTIVITY AND LOW COST [2-4].IN THIS STUDY, A NEW POLYVINYL CHLORIDE (PVC) MEMBRANE SENSOR FOR LA3+ION BASED ON KRYPTOFIX 22DD AS AN ION CARRIER WAS PREPARED. EFFECTS OF EXPERIMENTAL PARAMETERS SUCH AS MEMBRANE COMPOSITION, AMOUNT OF PLASTICIZER AND AMOUNT OF ADDITIVE ON THE POTENTIAL RESPONSE OF LA3+SENSOR WERE INVESTIGATED. THE BEST OPERATION OBTAINED IN THE MEMBRANE INCLUDING: 4.0 MG KRYPTOFIX 22DD, 1.0 MG SODIUM TETRAPHENYL BORATE (NATPB), 65.0 MG NITROBENZENE (NB) AND 30.0 MG PVC. THE SENSOR EXHIBITED A NERNSTIAN SLOPE OF 17.9 MV/DECADE IN LA3+ ACTIVITY. THE STATIC RESPONSE TIME WAS 5 S OVER THE ENTIRE CONCENTRATION RANGE AND POTENTIALS STAYED CONSTANT FOR 4 MIN. THE PRACTICAL UTILITY OF THE SENSOR HAS BEEN DEMONSTRATED BY USING IT AS AN INDICATOR ELECTRODE IN THE POTENTIOMETRIC TITRATION OF LA3+WITH EDTA. THE PROPOSED SENSOR WAS SUCCESSFULLY USED FOR DETERMINATION OF LANTHANUM (III) IN REAL WATER SAMPLES.