INTERNATIONAL CONFERENCE INTERDISCIPLINARY STUDIES IN MANAGEMENT AND ENGINEERING | Year:2021 | دوره:3 |Papers Count:4

In the current situation, now is the time to take advantage of emerging new technologies by design and implement new regulations on accreditation for using high-tech educational systems. That will enable the education industry to do more training, more often, home-based, with a wide range of infrastructures utilizing the latest technologies. To achieve this, the Tool-to-Task approach; which, is the existing paradigm for developing training solutions, must transform into the Task-to-Tool concept. As a result, the purpose of this article is to describe required changes, from the standpoint of the modern education management view, toward the modality of using new regulations to avoid undesirable diversity of using these newfound technologies, whilst time plays a crucial role in between.

The need for the construction and operation of railways and roads projects is essential for the country. At present, in economic appraisal of rail and road projects, mainly explicit and obvious costs are calculated and implicit costs of transportation projects is not considered for selecting the projects. That is not a correct process for economic appraisal of transportation problems and needs to be revised so that all costs including implicit costs take into account. In this paper, a variety of implicit costs of rail and road projects have been studied and their impact on the economic evaluation of projects is determined. The results show that by considering implicit cost, the rail projects will have less cost during the life time of project and higher priority compare to road projects.

Sustainable development means combining economic, social, and environmental goals to maximize present-day human well-being without compromising future generations' ability to meet their needs. Indicators of sustainable development are criteria and tools for measuring and evaluating the movement towards sustainability. In this research, sustainable development and its progress in the world and Iran are examined. The research method is descriptive-analytical, and the way of collecting information is documentary and library and translating texts. Efforts have been made to address sustainable development goals, the characteristics of sustainable development indicators, and determine the progress of sustainable development goals. Analyzing domestic sources and documents of international institutions such as UNEP, it was concluded that the 17 indicators of sustainable development are divided into 230 smaller measurable indicators. According to the authors, the first and second indexes and sixteen and seventeen can be combined. With the exception of a few indicators, including the sustainable use of water, the rest are improving globally. According to the results of studies, most indicators are improving, and some of them are declining in some parts of the world, such as the sustainable use of water. The results show that in Iran, from the beginning of the development of books on development laws, there has been attention to the environment's issue. There is no reference to sustainable development in the first and third plans, but in the fifth plan, this issue has five articles. Finally, unfortunately, there is a big gap between performance goals and outcomes. The situation of indicators in Iran has also been improving in many of them, and with better planning and global convergence, this improvement is expected to continue.

The purpose of this study was to determine the effect of print advertising credibility on brand attitude through the dimensions of advertising attitude with the moderating effect of consumer mental simulation. The statistical population of this study was the collection of humanities students of the University of Isfahan in 2018, the number of which is 423 students was collected. To collect the data required in this study, the standard questionnaires of Reimer Advertising Validity (1978) with Cronbach's alpha 0. 791, the standard questionnaire of attitudes to advertising Jensz and Bliss Meeker (2005) with Cronbach's alpha 0. 704, 0. 70, respectively. 0. 70, standard questionnaire of attitude towards Teen Raw, Weaver and Larissi (1994) with Cronbach's alpha of 0. 946 and standard questionnaire of mental simulation of Scalass (2004) with Cronbach's alpha of 0. 706 were used. In order to evaluate the content validity of the questionnaires, they were approved by experts in the field of advertising, brand and consumer behavior before implementation and the content validity was confirmed. The face validity of the questionnaires was also confirmed by a number of members of the statistical community. The data collected in this study were analyzed using descriptive statistics (frequency, percentage and bar graph) and inferential statistics (structural equation modeling) and the results showed that mental simulation has a moderating effect on the emotional dimension. Attitude was to advertising.