THE QUESTION ABOUT USING WHICH DISTRIBUTION SYSTEM AND APPLYING WHICH METHOD FOR GOODS AND SERVICES SUPPLY IS A VERY IMPORTANT DECISION OR FACTOR FOR ALL COMPANIES AND BUSINESS ORGANIZATIONS IN THE MICRO AND MACRO LEVEL. EFFECTIVE DISTRIBUTION CHANNEL CAN BE USED AS A STRATEGY SOURCE FOR COMPANIES. THEREFORE CURRENT STUDY AIMED TO SELECT THE MOST EFFECTIVE DISTRIBUTION CHANNEL BETWEEN THE DIRECT CHANNELS, TELEPHONE CHANNELS AND INTERNET CHANNEL FOR ATLAS JET THE AIRLINE COMPANY. THIS IS DESCRIPTIVE-SURVEY STUDY. IT IS ALSO AMONG THE QUALITATIVE RESEARCH. THE SAMPLE POPULATION CONSISTED OF SENIOR MANAGERS AND CUSTOMERS OF ATLAS JET AIRLINE COMPANY. IN ORDER TO ACHIEVE THE STUDY OBJECTIVES, 32 MEMBERS OF SENIOR MANAGEMENT AND CUSTOMERS WERE SELECTED FROM ATLAS JET AIRLINE. A QUESTIONNAIRE WAS USED TO COLLECT DATA FROM THE TOOL. RELIABILITY AND VALIDITY OF QUESTIONNAIRE WAS CONFIRMED USING COMPOSITE RELIABILITY AND CONTENT VALIDITY TESTS. TO ANALYZE THE DATA, USING THE DELPHI METHOD, THE MAIN CRITERIA WERE DETERMINED IN SELECTING DISTRIBUTION CHANNEL AND THEN USING FUZZY ANALYTICAL HIERARCHY PROCESS (F-AHP) THE CRITERIA WERE PRIORITIZED AND FINALLY USING TOPSIS (TOPSIS) TECHNIQUE, METHODS OR CHANNELS OF BUYING TICKET WERE PRIORITIZED AND THE MOST IMPORTANT CRITERION WAS DETERMINED. THE FINDINGS SHOWED THAT IN TOTAL COMFORT, ACCESS, QUALITY, COST, SERVICE LEVEL AND PRODUCT DIVERSITY ARE THE MAIN CRITERIA IN THE SELECTION OF DISTRIBUTION CHANNEL BASED ON THE DELPHI METHOD. THEN, BASED ON F-AHP TECHNIQUES, THESE INDICATORS WERE RESPECTIVELY PRIORITIZED, AS FOLLOWS: COMFORT, ACCESS, QUALITY, COST, SERVICE LEVEL AND PRODUCT DIVERSITY. FINALLY, BASED ON THESE INDICATORS AND USING TOPSIS TECHNIQUE, ONLINE TICKET PURCHASE WAS DETERMINED AS THE PRIMARY METHOD.