SCIENTIFIC CONFERENCE OF MODERN APPROACHES IN THE HUMANITIES OF IRAN | Year:2019 | دوره:4 |Papers Count:2

TODAY'S ADVERTISING IS NOT SPECIFIC TO TELEVISION AND RADIO BROADCASTING, AND THE INTERNET HAS A HUGE NEW ROLE IN THIS DIRECTION. AMONG THESE, INSTAGRAM SOFTWARE PLAYS A MAJOR ROLE IN COMMERCIAL ADVERTISING IN IRAN. IN THIS ARTICLE, FROM THE POINT OF VIEW OF LINGUISTICS AND ACCORDING TO THE THEORY. ERIK LANDOWSKI EXPLORES THE RELATIONSHIP BETWEEN BUSINESS ADS AND THEIR AUDIENCES. AMONG THESE, WE CHOSE THE DATA FROM THE PICTURES AND SENTENCES OF A FAMOUS JOURNAL OF ART ON INSTAGRAM AND PUT FORWARD EXAMPLES IN FOUR HYPOTHESES. IT IS WORTH NOTING THAT THE FOUR STATES OF THE THEORY HAVE OVERLAPS THAT ARE ALSO VISIBLE IN THE SAMPLES. CONSEQUENTLY, ACCORDING TO LANDOWSKI'S THEORY, THE RELATIONSHIP BETWEEN THE ADVERTISER AND THE ADDRESSEE IN THE FUNCTION THAT THE HYPOTHESIS WAS CONCEIVED AND THE AUDIENCE WAS INFLUENCED BY THE EFFECT OF THE ADS. THE SENSE AND PERCEPTION OF SENSATION AND PROXIMITY ARE INFLUENCED BY THE EFFECT OF TEXT AND GRAPHIC TEXT OF THE ADS. HENCE, BY LINGUISTICS ANALYZING, WE CONCLUDE THAT THE PROCESS OF ATTRACTING AUDIENCES IS GOING ON BEYOND THE TEXT AND IMAGES OF ADVERTISING.

THE RECENT ECONOMIC SANCTIONS HAVE PUSHED THE RESOURCES, POTENTIALS AND INDUSTRIES IN THE COUNTRY INACTIVE OR SEMI-ACTIVE. IN THIS STUDY, FACTORS AFFECTING THE EMERGING MARKET THAT LEAD TO CAPITAL OUTFLOW, OWNERSHIP CONCENTRATION, LIQUIDITY LOSS AND THE REMOVAL OF INVESTORS FROM THE MARKET HAVE BEEN STUDIED AND CONCLUDED THAT THE STRATEGIC COMMITTEE OF EMERGING MARKETS OF IRAN WITH A SINGLE ACCOUNTING AND FINANCIAL SYSTEM UNDER THE NETWORK IS THE MOST INFLUENTIAL FACTOR. IN SPITE OF THE STRATEGIC COMMITTEE AND THE SYSTEM OF FINANCIAL ACCOUNTING UNDER THE NETWORK AND THE COMMITTEE ADVISERS, ALL INVESTORS WITH FULL CONFIDENCE AND WITHOUT RISK CAN CONSULT THE COMMITTEE ADVISERS IN THEIR AREA OF INTEREST. CONSEQUENTLY, OWNERSHIP CONCENTRATION AND RESTRICTIONS ARE ELIMINATED. ALSO, THE RISK OF INVESTORS ENTERING IN EMERGING MARKETS IS HIGH AND LOW TO ENSURE MAXIMUM RETURN ON INVESTMENT, INVESTORS IN EMERGING MARKETS ARE GUARANTEED. WHICH WILL INCREASE CAPITAL, INCREASE LIQUIDITY, ATTRACT FOREIGN INVESTORS AND INCREASE MARKET COMPETITION AND THE EMERGENCE OF THE EMERGING MARKET.