SCIENTIFIC CONFERENCE OF RECENT ACHIEVEMENTS IN IRANIAN MANAGEMENT STUDIES, ACCOUNTING AND ECONOMICS | Year:2019 | دوره:3 |Papers Count:2

IRAN, OFFICIALLY KNOWN AS THE “ ISLAMIC REPUBLIC OF IRAN “ IS 1648195 SQUARE KILOMETERS AND HAS A POPULATION OF 79926270 PEOPLE, BASED ON THE A CENSUS OF 1395. NOWADAYS, NOVEL BUSINESS IS ONE OF THE FUNDAMENTAL NECESSITY OF THE SOCIETY. NOVEL BUSINESS, REFERS TO PROJECTS IN WHICH A BASIC IDEA RESULTS IN A PRODUCTION OF A PRODUCT THROUGH THE EFFORTS OF A GROUP AND LEADS TO ENTREPRENEURSHIP ALSO IT WILL PROVID THE OPPORTUNITY TO SELL THE PRODUCT. BY THE FACT THAT, THERE IS A UNILATERAL SANCTION IMPOSED BY EUROPEAN AND AMERICAN COUNTRIES TO IRAN, T HAS PREVENTED MOST RAW MATERIALS FROM BEING IMPORTED. THIS IS A GREAT OPPORTUNITY FOR DOMESTIC PRODUCTION. ACCORDING TO THE BUSINESS – FAMILY RELATIONSHIP, IF IN A FAMILY, LIFE IS NOT APPROPRIATE ECONOMICALLY, IT WILL INCREASE DIVORCE, UNEMPLOYMENT, YOUTH ADDICTION, SUICIDE IN THE SOCIETY CULTURE. THE RELATIONSHIP OF BUSINESS WITH THE TERM MOQAVEMTY ECONOMY WAS FIRST PROPOSED AT A MEETING OF SENIOR EXECUTIVES AND ENTREPRENEURS WITH THE SUPREME LEADER IN 1389. THE CONCEPT AND THE MEANING OF THE MOQAVEMTY ECONOMY IS TO CREATE ENTREPRENEURSHIP WITHIN THE COUNTRY AND COUNTRYS READINESS TO JUMP-START THE KNOWLEDGE-BASED ECONOMY. LITERALLY, A MOQAVEMTY ECONOMY MEANS CONSIDER KNOWLEDGEABLO YOUNG PEOPLE. IN THIS ARTICLE, WE TRIED TO INVESTIGATE THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP AND SOCIETY CULTURE, THE CONCEPT OF NOVEL BUSINESS, THE RELATIONSHIP OF NOVEL BUSINESS WITH THE MOQAVEMTY ECONOMY IN IRAN.

BACKGROUND: URBAN TOURISM DEVELOPMENT HAS BEEN EMPHASIZED AS ONE OF THE NEW STRATEGIES OF URBAN DEVELOPMENT. THROUGH ENTREPRENEURIAL ACTIVITIES, URBAN TOURISM OPPORTUNITIES CAN BE USED AND, THROUGH ENTREPRENEURSHIP INNOVATIONS AND CREATIONS, BOOS T THIS NEW ECONOMIC ACTIVITY. THE CITIES BECAME PURPOSE: IN THIS RESEARCH, IT WAS ATTEMPTED TO FIND OUT ABOUT THE IMPACT OF STRATEGIC ENTREPRENEURSHIP AND ITS ROLE ON THE DEVELOPMENT OF ECOTOURISM ENTREPRENEURSHIP, AND HAS BEEN ANALYZED BASED ON THE CONCEP TUAL FRAMEWORK AND CONCEPTUAL MODEL. THIS RESEARCH HAS A MAJOR HYPOTHESIS AND FIVE SUB-HYPOTHESES. METHODOLOGY: THE STATISTICAL POPULATION OF THE STUDY CONSISTED OF ALL TOURISTS IN TEHRAN PROVINCE WHO HAVE BEEN CHOSEN AS 322 PEOPLE DUE TO THE LACK OF THEIR NUMBER ACCORDING TO THE COCHRAN FORMULA. IN THIS STUDY, TWO QUESTIONNAIRES WERE USED TO COLLECT INFORMATION. ITS VALIDITY WAS CONFIRMED BY EXPERTS AND ITS RELIABILITY WAS CONFIRMED BY CRONBACH'S ALPHA (497). TO ANALYZE THE DATA, THE DATA WERE ANALYZED USING SPS AND SMARTPLS SOFTWARE. DATA ANALYSIS WAS DONE THROUGH A QUESTIONNAIRE, IN TWO LEVELS OF DESCRIPTIVE ANALYSIS AND INFERENTIAL ANALYSIS. RESULTS: ACCORDING TO THE RESULTS OBTAINED FROM STATISTICAL ANALYZES OF STRATEGIC ENTREPRENEURSHIP, ENTREPRENEURIAL MENTALITY, ENTREPRENEURIAL LEADERSHIP, ENTREPRENEURIAL CULTURE, STRATEGIC RESOURCE MANAGEMENT, AND THE USE OF CREATIVITY AND DEVELOPMENT, AFFECT THE DEVELOPMENT OF ECOTOURISM ENTREPRENEURSHIP.