GOLJAAM
Year:2009 | Volume:- | Issue:12|Papers Count:8

In this research we are to determine the maturity of electronic commerce (the amount of usage of electronic devices and tools for performing the organization’s activities) in the export of Iranian hand-knitted carpet, as a base for recognizing the current situation and thus offering methods for improving the level of electronic maturity (achieving higher levels of electronic maturity) for organizations supporting the exports, exporting companies and the organization for hand-knitted carpet. For this purpose the systematic model of maturity of product exporting process, which is of a systematic view and involves both aspects of organizational and applied, is used. The parameters are analyzed using the designed surveys (Likret Scale), with hypothetical mean of (μ=3), and the percentage of answered questions to each choice. The processes of acceptance and rejection were performed by T-test and Nova test, and since in two-dimensional maturity model, the grade of export electronic maturity corresponds to the organizations (companies) that have the least grade of maturity, in analyzing the results, it was found that the hand-knitted carpet export companies, though being in the first rank, have the lowest rank. Therefore the export maturity in the first rank will be determined, whilst the supporting companies and organization for hand-knitted carpet are in the fourth rank of electronic maturity.

Since long ago the motif of “fish” has been one of the motifs employed in Persian artworks. As well as having extraordinary beauty of form, fish has deep symbolic meanings and has motivated Persian artists of different ages to employ it in their works. Rugs of Safavid era are among such artworks. Both in ancient Iranian mythology and also in Islamic culture, fish has enjoyed a significant meaning and role. Since Movlana in his Mathnavi has offered special interpretation of symbolic meanings for fish, it has been tried in this paper to examine the symbolic meanings of fish motif in Safavid rugs in the light of Movlana’s interpretation. In this article, these questions have been answered: (1) What is the place of fish in ancient Iranian mythology and also in Quran?; (2) What are the symbolic meanings of fish motif in Mathnavi?; and finally (3) What are the symbolic meanings of fish motif in Safavid rugs in the light of Movlana’s Mathnavi? This motif carries with itself several symbolic meanings like: mystic, path of truth, perfect human and the man from heaven, as well as different meanings such as: earth, body, and earthly man.

According to the thinkers and historians of Iran history during Islamic epoch, The Safavid era has always been recognized as an era with most magnificent and powerful national-religious state including the controlling central government. Due to establishing new government infrastructures for politics, economics and culture in this epoch, a marvelous revolution happened in the social life of Safavid era; among such infrastructures, economic and commerce factors were especially of great importance for an operational platform to such an extent that it became one of the most critical priorities of grand policy-making of Safavid kings. Considerable capacity of carpet industry due to presence of many centers providing raw material such as: silk and cotton, and also the production and preparation of invaluable carpets in the carpet workshops of economic cities of Safavid era, paved the path for the development of carpet trading as a strategic commodity. In this paper, it has been tried to clarify the status of carpet industry in the foreign trading policy of the Safavid era using a historical analysis approach and reviewing reliable history books covering that era and also travelogues of European travelers in Safavid epoch. This paper also tries to provide a reasonable answer to the question that what the role economic cities played in industrialization of carpet industry.

The motif of tree is one of the most important and original motifs of decoration and mysticism in human’s art. Different kinds of plants and trees that may be considered as the symbol of “the prayer human” can be found in many historical works in Iran and other parts of the world; each expressing a special meaning and sometimes multiple meanings. “Weeping willow” is one of these motifs that can be found in art works and miniatures of our country, especially in hand-knitted carpets of some areas. Accordingly, the Chaharmahal & Bakhtiaris’ carpets which are classified among tribal and rural categories present such motif especially in carpets with “Kheshti Design”. In this paper the different kinds of such motif have been introduced and their formal and semantic aspects have been studied in Kheshti carpets of different areas of Caharmahal & Bakhtiaris Province.

“Health” is the perfect bio-psychosocial comfortness and psychological health is identified one of the most important parts of person's health. Job exhaustion is affected by some parameters such as job environment. The purpose of this study is the determination of relation between job exhaustion and psychological health in some of carpet-knitters and also the control group in Naeen city. The method was analytical-descriptive and the samples were about 200 carpet-knitters from carpet-knitting workshops in Naeen that were evaluated for psychological health and job exhaustion and their results were compared with those of the control group. The tools of this study were: SCL-90-R questionnaire for psychological health & MBI questionnaire for job exhaustion that their validity and reliability have been proved by valid researches. The data were analyzed by SPSS software and two groups were compared using Descriptive Statistics and T-test. Results showed that there was a significant difference between two groups in subscales of SCL-90 questionnaire (depression, anxiety, hypochondriasis, interpersonal sensivity, aggression, phobia and psychosis) (P<0/05), but for two subscales (paranoia and obsession or compulsion) there is not significant difference between the groups (P<0/05). Also based on the results of the study, there is a significant difference between scores of job exhaustion in both groups (P<0/05). This research revealed that psychological health and job exhaustion correlate with together and psychological health problems and job exhaustion in carpet-knitters are more than in control group.

“Garden” and “Carpet” are the most expressive Iranian artworks rooted in Iran’s culture and civilization which show beliefs, values and interests of Iranian artists, both garden and carpet designers. This paper studies the relations between these two valuable arts in Iran. At first the background of two fields has been reviewed and then the designs of historical gardens and garden carpets have been compared. On the other hand, this paper studies the status of garden and Paradise in Iranian beliefs and customs and also in carpet designing.

“Life Tree” is an evergreen tree which its fruits bring eternity and immortality and is the essence of all trees. This paper is introducing different forms of sacred tree and sacred plant (life tree) on Persian carpets. In addition, through comparison of more ancient concepts of these forms, the principle of continuity of life of this symbol can be taken into consideration on these carpets. At first, this analysis is studying the relationship between life tree with altar and light symbols, an earthen jar, protector animals, lotus and phoenix. The available samples in ancient Persian art and Zoroastrian’s legends are found, then designs of life tree in accompany with these symbols on Persian carpets are introduced. Altar is the symbol of the place of relationship between heavenly world and underneath world, cresset is a symbol of light, lotus is a symbol of eternity and renewal life and earthen jar or flowerpot is a symbol of blessing and rain bringing; phoenix and other protector animals are symbols which according to Persian’s legends, they are related to the concept of tree. On the other hand, the imagination of paradise, which is the basic thought in Persian civilization, and believing in the existence of good or evil tree and life tree in paradise, is one of the effective factors in illustrating sacred tree on garden carpets. In these gardens, cypress tree, willow tree, full of flower and vine trees and also stylized forms of the tree can be found. “Ghabghabi” (frame into frame) designs (belonging to Chaharmahal and Bakhtiari area), repeated patterns of tree and medallion with repetition of tree in four symmetrical directions are also other styles of illustrating life tree in paradise.