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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Year:2005 | Volume:22 | Issue:2|Papers Count:1

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Year

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Title:

ASSESSING POTENTIAL THREATS TO INCUMBENT BRANDS: NEW PRODUCT POSITIONING UNDER PRICE COMPETITION IN A MULTISEGMENTED MARKET

Author(s):

RHIM H. | COOPER L.G.

Journal:

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Issue Info:

Year:
2005
Volume:
22
Issue:
2
Pages:
159-182

Keywords:

Abstract:

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Year:2005 | Volume:22 | Issue:2|Papers Count:1

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Year:2005 | Volume:22 | Issue:2|Papers Count:1