Information Journal Paper
APA:
CopyRHIM, H., & COOPER, L.G.. (2005). ASSESSING POTENTIAL THREATS TO INCUMBENT BRANDS: NEW PRODUCT POSITIONING UNDER PRICE COMPETITION IN A MULTISEGMENTED MARKET. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 22(2), 159-182. SID. https://sid.ir/paper/612716/en
Vancouver:
CopyRHIM H., COOPER L.G.. ASSESSING POTENTIAL THREATS TO INCUMBENT BRANDS: NEW PRODUCT POSITIONING UNDER PRICE COMPETITION IN A MULTISEGMENTED MARKET. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING[Internet]. 2005;22(2):159-182. Available from: https://sid.ir/paper/612716/en
IEEE:
CopyH. RHIM, and L.G. COOPER, “ASSESSING POTENTIAL THREATS TO INCUMBENT BRANDS: NEW PRODUCT POSITIONING UNDER PRICE COMPETITION IN A MULTISEGMENTED MARKET,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 22, no. 2, pp. 159–182, 2005, [Online]. Available: https://sid.ir/paper/612716/en