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INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE
BRODIE RODERICK J. | WHITTOME JAMES R.M. | BRUSH GREGORY J.
JOURNAL OF BUSINESS RESEARCH
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View 117
INTRODUCTION: SPECIAL ISSUE ON ADVANCES IN BRAND MANAGEMENT
DE CHERNATONY LESLIE | VELOUTSOU CLEOPATRA
View 104
BRAND EXTENSION FEEDBACK: THE ROLE OF ADVERTISING
MARTINEZ E. | MONTANER T. | PINA J.M.
View 101
AN INVESTIGATION OF DETERMINANTS OF COUNTERFEIT PURCHASE CONSIDERATION
BIAN X. | MOUTINHO L.
View 127
TOWARDS AN IDENTITY-BASED BRAND EQUITY MODEL
BURMANN C. | JOST BENZ M. | RILEY N.
View 166