INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE

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BRODIE RODERICK J.; WHITTOME JAMES R.M.; BRUSH GREGORY J.

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Journal Paper

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Journal: JOURNAL OF BUSINESS RESEARCH Year:2009 | Volume:62 | Issue:3 Page(s): 0-0

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Information Journal Paper

Title

INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE

Author(s)

BRODIE RODERICK J. | WHITTOME JAMES R.M. | BRUSH GREGORY J. | Issue Writer Certificate

Keywords

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Abstract

Cites

THE IMPACT OF BRAND EQUITY ON CONSUMER LOYALTY

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APA: Copy

BRODIE, RODERICK J., WHITTOME, JAMES R.M., & BRUSH, GREGORY J.. (2009). INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE. JOURNAL OF BUSINESS RESEARCH, 62(3), 0-0. SID. https://sid.ir/paper/645058/en

Vancouver: Copy

BRODIE RODERICK J., WHITTOME JAMES R.M., BRUSH GREGORY J.. INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE. JOURNAL OF BUSINESS RESEARCH[Internet]. 2009;62(3):0-0. Available from: https://sid.ir/paper/645058/en

IEEE: Copy

RODERICK J. BRODIE, JAMES R.M. WHITTOME, and GREGORY J. BRUSH, “INVESTIGATING THE SERVICE BRAND: A CUSTOMER VALUE PERSPECTIVE,” JOURNAL OF BUSINESS RESEARCH, vol. 62, no. 3, pp. 0–0, 2009, [Online]. Available: https://sid.ir/paper/645058/en

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