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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING
Year:2006 | Volume:70 | Issue:3|Papers Count:2

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Title:

VALUING THE REAL OPTION OF ABANDONING UNPROFITABLE CUSTOMERS WHEN CALCULATING CUSTOMER LIFETIME VALUE

Author(s):

HAENLEIN M. | KAPLAN A.M.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
2006
Volume:
70
Issue:
3
Pages:
5-20

Keywords:

Abstract:

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