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CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION GAPS
ZABLAH A.R. | BELLENGER D.N. | JOHNSTON W.J.
JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
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WHO'S ON FIRST? STAKEHOLDER DIFFERENCES IN CUSTOMER RELATIONSHIP MANAGEMENT AND THE ELUSIVE NOTION OF "SHARED UNDERSTANDING"
PLOUFFE C.R. | WILLIAMS B.C. | LEIGH T.W.
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